Bake Your Own: Rad Rufus

Denim is always an option, and pizza is always a great idea. And who knows better what appeals to a city's denim scene than the local denim dealer?

Later this fall, we introduce a new fit called Rad Rufus. As an exclusive preview, we opened a pop-up pizzeria and invited ten stores worldwide to bake their own. We supplied each store with a menu of premium ingredients, and let them get creative with it.

Ten stores, ten unique versions of Rad Rufus, limited to 25 pieces per store.
Rad Rufus
Rad Rufus is a classic yet refined, regular fit with a bit of room around the seat. It has a relaxed, straight leg with a slight taper for a well-balanced silhouette.
So, with the Rad Rufus as a base, the stores got to choose from five dry denim, and three washed denim options. For toppings, they chose thread color, type of trims, and the back patch color.
For added exclusivity, all 25 pairs are hand-numbered and feature neat graphics with the store name printed on the pocket lining. And to really make it a one-off, each store created their own unique embo colorway too.