Thursday, October 4, 2012

Posted 4 October 2012 in Photo







The 8th of October marks the start of Fair Trade’s largest campaign ever in Sweden. The campaign focuses on how businesses, consumers and every choice matters, with Fairtrade products as tools to participate in the fight against poverty. By increasing sales of Fairtrade-labeled products, we create conditions for farmers and workers in developing countries to improve their working and living conditions.

This spring 2012, Nudie Jeans was one of the first fashion brands to deliver garments from a textile pilot project initiated by Fairtrade International. The Pilot project aimed for Fairtrade standards on every step from the organic cotton growing and harvesting, through ginning, spinning, knitting, cutting and sew-ing to the final manufactured. In other words, how Fairtrade elements could be added for textile workers and not only for cotton farmers. The project was made possible by a unique co-operation between Fairtrade, Fair Wear Foundation, Armstrong Knitting Mills and Nudie Jeans. The goal was to increase social compliance through third party verification not only on farming level but also along the full chain of production. The pilot project has now  ended but has been an important contribution for the work on defining the future textile strategy of Fairtrade International. The work of a new Fairtrade standard will begin earliest in 2013. In the meantime we keep and expand our production with Fairtrade and organic cotton items at Armstrong Knitting Mills.

We are proud and excited to be a part of this world news.

You can read more about our organic & fairtrade cotton here:
http://www.nudiejeans.com/amnesty-made-in-a-fair-way/ 

and you find the whole Backbone collection here:
http://www.nudiejeans.com/shop/backbone/s/10

// nj

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