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Behind the Scenes: Nudie Jeans Re-use

Posted at 9:40 AM, 5/3/2019in Sustainability, The World of Nudie Jeans

Have you ever wondered how our Re-use jeans are repaired and prepared?

Meet Michael Lundin, our very own repair guy. Michael has a long history of working with our jeans and denim repair. He is the guy going through all the jeans – selecting, repairing and eventually compiling our Re-use online drops.

Some might say he has a knack for finding “the good stuff”.

We took a moment to sit down with Michael to get his take on Re-use as well catch a behind the scenes glimpse at his repair studio here in Gothenburg.

Nudie Jeans Re-use online launched in 2018. We offer Re-use at all Nudie Jeans Repair Shops located around the globe.