Backstage

Nudie Jeans presents yet another lunch Break

2015-01-02

We are like this big, happy family. Just having fun together.

Being nice is not an end in itself: Sandya Lang, CSR Manager

2014-04-02

Being conscious about our production has never been a marketing strategy. Ever since the beginning we’ve taken great interest in how our product is made, and the conditions for the people manufacturing our product. We sat down with our CSR Manager, Sandya to talk about the social and environmental aspect of our production. How good ...

Tear it down, build something new – something better part 3

2014-01-20

The wait is over, friends. We are up and running! The new Nudie Jeans Repair Shop at Vallgatan in Göteborg was successfully launched this morning. For the last month, the windows have been covered with vinyls saying, “we’ll be back shortly”, and now we definitely are. The store has been completely revamped and it looks ...

Tear it down, build something new – something better part 2

2014-01-19

Tomorrow we open up the doors to our brand spanking new Repair Shop at Vallgatan in Gothenburg. The new shop is not only way for us to show our full range organic denim, and full collection for each season, it’s also a way for us to convey the idea behind Nudie Jeans. The concept behind ...

Tear it down, build something new – something better part 1

2014-01-17

The windows are covered; a message stating that the store is closed for renovation, but that we’ll be back shortly with a brand new Repair Shop. In the middle of January we tore out the interior of the Nudie Jeans Store at Vallgatan in Gothenburg in order to revamp and build up a brand new ...

Daniel Larsson: A connoisseur of the art of living

2014-01-14

Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself Collection Developer because that’s what he does. When not helping the Product Development Department create well-balanced collections, he’s an artist. With a gift to see things from a different perspective, he finds dance in pretty ...

David & Mathias – Resuscitators of the dance floor

2014-01-06

They’ve been referred to as Nudie Boys when they are out DJing, a name they didn’t pick themselves. The would rather be called just David & Mathias or Mathias & David. When they’re not coordinating our Online Shop, they travel the breadths of Gothenburg, with their records, spreading love and beautiful music to dancing teenagers ...

Hypebeast Essentials with Joakim Levin

2014-00-16

A while back, our good friends at Hypebeast paid us a visit at the headquarters. They seized the opportunity to pick our Co-Founder’s brain on some of the Essentials in his life.  

Last year we took London. Now we take Berlin.

2014-00-14

“Nudie Jeans has been a role model for quite some time; a staple of sorts. I used to work at a big department store, where I did everything from selling CDs to logistics. The last couple of years I ran the mens department where I sold a lot of Nudie Jeans. When I met the ...

Swedish Stubbornness On Display

2013-11-06

Our DIY ethos runs through everything we do, like the orange thread in all our garments. Ever since the beginning we’ve done everything in-house. Sketches, concepts for prints, photo shoots, developing shop fit concepts and campaign material for every new collection. Some might say we’re stubborn, and we really are, but as long as we keep ...

The chosen one: Agnes the Queen of Front Desk

2013-10-14

Meet the new girl at Nudie Jeans Headquarters. Everything she’s done up to this date has led her here. Her interest in arts and design, her views on ethical and ecological fashion, and the fact that she’s a really cool and nice person were all things that made us realize that we needed her. Without ...

The architect

2013-09-17

She’d been working as an architect at a firm for nearly 100 years before she realized that that was the wrong place for her. Now, Ida Toll spends her days here at the Nudie Jeans headquarters, doing secret little projects involving recycled denim, making sure someone puts up sun protective film on all windows; but ...

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OUR PRODUCT
IS MADE WITH:
100% organic cotton denim
Social responsibility
Transparent production
WE STRIVE FOR SUSTAINABLE
CONSUMPTION PATTERNS BY:
Offering free repair service
Reselling second hand products
Recycling worn out products
A HIGH
QUALITY
PRODUCT
MADE IN
A FAIR WAY
Nudie Jeans