Backstage

#AirKhruang Duty Free – Live from Nudie Jeans HQ

#AirKhruang Duty Free – Live from Nudie Jeans HQ

Khruangbin are on their way back to Gothenburg so we thought it was perfect timing to share this special moment we had with the band in 2018. We befriended the globetrotting Khruangbin upon their first visit to Sweden early 2018. After we had been following the bands story closely since the first EP’s and having their records ...

Nudie Jeans presents yet another lunch Break

Nudie Jeans presents yet another lunch Break

We are like this big, happy family. Just having fun together.

Being nice is not an end in itself: Sandya Lang, CSR Manager

Being nice is not an end in itself: Sandya Lang, CSR Manager

Being conscious about our production has never been a marketing strategy. Ever since the beginning we’ve taken great interest in how our product is made, and the conditions for the people manufacturing our product. We sat down with our CSR Manager, Sandya to talk about the social and environmental aspect of our production. How good ...

Tear it down, build something new – something better part 3

Tear it down, build something new – something better part 3

The wait is over, friends. We are up and running! The new Nudie Jeans Repair Shop at Vallgatan in Göteborg was successfully launched this morning. For the last month, the windows have been covered with vinyls saying, “we’ll be back shortly”, and now we definitely are. The store has been completely revamped and it looks ...

Tear it down, build something new – something better part 2

Tear it down, build something new – something better part 2

Tomorrow we open up the doors to our brand spanking new Repair Shop at Vallgatan in Gothenburg. The new shop is not only way for us to show our full range organic denim, and full collection for each season, it’s also a way for us to convey the idea behind Nudie Jeans. The concept behind ...

Tear it down, build something new – something better part 1

Tear it down, build something new – something better part 1

The windows are covered; a message stating that the store is closed for renovation, but that we’ll be back shortly with a brand new Repair Shop. In the middle of January we tore out the interior of the Nudie Jeans Store at Vallgatan in Gothenburg in order to revamp and build up a brand new ...

Daniel Larsson: A connoisseur of the art of living

Daniel Larsson: A connoisseur of the art of living

Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself Collection Developer because that’s what he does. When not helping the Product Development Department create well-balanced collections, he’s an artist. With a gift to see things from a different perspective, he finds dance in pretty ...

David & Mathias – Resuscitators of the dance floor

David & Mathias – Resuscitators of the dance floor

They’ve been referred to as Nudie Boys when they are out DJing, a name they didn’t pick themselves. The would rather be called just David & Mathias or Mathias & David. When they’re not coordinating our Online Shop, they travel the breadths of Gothenburg, with their records, spreading love and beautiful music to dancing teenagers ...

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