The Weight: Defining Ounces


When you buy a pair of dry jeans you’re often informed that you’re dealing with a “this-or-that” ounce quality. A few people know about this, some don’t care, and some people might feel a little embarrassed to ask what it actually means. Here is an easy rundown of what we’re talking about. The dry denim ...

Black denim: wearing, washing and the pop cultural aspect


Without black jeans, the world would be a much duller and conformist place dwell. Pick any genre of music and imagine it without black denim. It’s virtually impossible. In the 1950’s Levi Strauss & Co. decided that they needed to update their classic in some way and dyed it black. They needed a poster boy. ...

Denimopedia: Getting Jeans


Shopping for jeans might be a bit of a hassle. You might feel uneasy about putting your life in the hands of a salesperson who, most likely, will try to get you to buy a pair of denim. You might not always know what to get, but coming prepared is never a bad thing. Here’s ...

What’s in a square?


We see checkered shirts every day, but do we ever pause and think about what checks or squares are? Who makes them and how are they made? Is there a mathematical formula telling you what colors to pick and where to place each line?Is there a machine or computer that makes squares? In some cases ...

This is how we do it: How to hem jeans


Hemming is something that divides denim wearers into four categories. Some are opposed to it and wouldn’t even consider it. Others would, but only if it’s done with the proper tools, i.e. a chain stitch machine. The third category are the ones who would allow it, if the original seam is reattached. Then there’s the ...

Denimopedia: Jeans do have a memory


In spring and summer of 1996 a group of terrorist troubled the people of Spokane, Washington. They performed bank robberies to finance their actions. On the hit that would be their last, one clear image of one of the suspects, caught on the bank’s CCTV footage, became the evidence that would take the whole gang ...

Patterns & cutting


Take a good look at your jeans. Look at all the big and small pieces that are attached to each other with seams. It’s pretty amazing, isn’t it? If you were to unravel every seam, the jeans would fall apart, showing awkward looking pieces of fabric that in some way would resemble a pair of ...

Daniel Larsson: A connoisseur of the art of living


Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself Collection Developer because that’s what he does. When not helping the Product Development Department create well-balanced collections, he’s an artist. With a gift to see things from a different perspective, he finds dance in pretty ...

Selvage: keeps denim history from unraveling


Those of you who follow us on the regular often come in contact with the term selvage or selvedge. This refers to the self-bound edges of the selvage fabric. If you sneak a peek on the outseam of someone’s cuffed denim you will either see the joining edges with either a overcast seam or the ...

The Jean Jacket: From Worker Blouse to Family Treasure


Just like denim pants, the jacket was developed as a sturdy garment for hard working men and women, cowboys and the fortune seekers of the gold rush. Just like the pants, it was later adopted by teenagers who made it dangerously stylish. The first denim jacket that we know of came about in 1905, and ...

Chain Stitching Unraveled


For students of the denim game, it’s all about authenticity. Every detail got to be just right, and even the machinery used to perform certain details got to be right. Let’s talk a bit about the stitching at the bottom hem and the coveted Union Special 43200G. For advocates of all things pure and authentic, ...

To be or not to be: The Coin Pocket in the 21st century


Your jeans, you might have given them a nickname, but they are commonly referred to as the five pocket jean. Pretty simple; two in front, and two at the back. Then there’s the little pocket inside the right front pocket. This is one of the original pockets and it was featured on the first ever ...

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