Editorial
The Naked Truth About – Johan Åberg
When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has le...
The Cultivation Company Svalan
In an episode of 'The Naked Truth About,' you met our friend and tattoo artist, Joel Albertsson. In the episode, we...
The Naked Truth About — Blake Hardy
Ever since Blake was gifted his first Iron Maiden T-shirt his love for vintage clothing has only continued to grow. L...
The Naked Truth About — Daniel Bergman
Denim enthusiast Daniel Bergman picked up his pair of Grim Tim Dry Selvage for his wedding party. After catching regu...
Go behind the scenes of a Re-use drop
Meet Michael Lundin, around here; he is also known as Micke or Mike. He is our very own “repair guy,” and much like t...
The Naked Truth About — Maria (Erixon) Levin
It is with great pride that we introduce the great and powerful Maria (Erixon) Levin. Maria is the artistic advisor a...
The Naked Truth About — Joel Albertsson
Meet our friend Joel. When Joel was a kid, he either wanted to become a pirate or — a tattoo artist. The latter seeme...
The Naked Truth About — Tsuyoshi Kawata
Tsuyoshi bought his Tape Ted 16 Dips in Australia 2014 and has worn them regularly ever since. Once the jeans were we...
Ashes To Ashes — The Berlin edit
Pia and Moritz found the sun Berlin as they showcase their favorite garments from Nudie Jeans Winter 19 collection ‘A...
Nudie Jeans x ComplexCon 2019
ComplexCon 2019 was a blast! We pre-launched the limited edition Tsuyoshi Replica and released some LA exclusive tees...
Uncommon People — The Munich edit
Follow Stephanie and Malik as they take their time around Munich, visiting some favorite spots, on a clear Autumn day...
The backstage story of Nudie Jeans
A new book on the art of building a global brand by the founder of Nudie Jeans. BUY THE BOOK (SWEDISH / HARDBACK) BUY...
Pronto Denim Carnival 2015
The Pronto Denim Carnival 2015 was a great success – it always is. Denim tuk-tuk, old and new friends, well-worn deni...
THE MAKING OF A CANADIAN TUXEDO: The End.
Over the course of the past 6 months we’ve seen Steven break in his Dry Selvage Steady Eddies in a spectacular way. A...
Left a Good Job In the City: Month 3
In Hälsingland, Mattias is beginning to feel like a farmer. Trying his skills in different fields is proving to be pr...
The Making of a Canadian Tuxedo: Month 3
Only 3 months of wear and we’re seeing results that most people would spend 18 months and fat wad of cash to develop....
Left a Good Job In the City: Month 2
Mattias is not all that satisfied with the results as of yet, but let’s not forget there are 11 more months to go on ...
The making of a Canadian Tuxedo: Month 2
Four weeks in and we’re already seeing results on Steven’s workwear. If you missed the first part of our 12 Month Bre...
LEAN DEAN LAUNCH DOWN UNDER pt. 2
Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
Lean Dean Launch Down Under
Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
Left a Good Job in the City
Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we recommend. There really is n...
A grand old time in London town
Fun times were had in London town yesterday! Our friends at Liberty threw a shindig to celebrate an exclusive pre-lau...
Remember to Kiss the Cook!
Umami Burger is one of our favorite lunch spots. Not only because the food is great, but also because they flip their...
The Making of a Canadian Tuxedo
Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we recommend. There really is n...
The Pronto Denim Carnival 2014
We love Pronto Denim. And going to their annual Denim Carnival is one of the things we look forward to the most every...
Chnanon Sachdev: International Traveller in All Things Denim
Thailand loves denim, and the authority on the Thai market is Pronto Denim. Since 2006 they’ve been supplying Bangkok...
Nick Coe: Collector of Stuff, Denim Aficionado, Editor at Heddels
Nick is the founding editor of every denim head’s go-to online source for denim knowledge, Heddels.com. Even as a kid...
Ruedi Karrer: The One and Only “Swiss Jeans Freak”
You love denim, but we can assure you; you do not love denim the way Ruedi Karrer does. Under the moniker Swiss Jeans...
Sandra Barenfeld: DJ, Music Lover & Head Honcho at the Jakobsbergsgatan Repair Shop
When not running our Repair Shop at Jakobsbergsgatan in Stockholm, Sandra is discovering her new hometown. “I’m lovin...
Would you like some fresh herbs with your selvage?
Our team at Nudie Jeans Paddington strongly believe that being organic and sustainable shouldn’t be limited to just o...
User Stories Live: A Unique Concept Made Even More Unique
A while back we got word from the team in Barcelona Repair Shop about an interesting project they had going. The proj...
Step into our office, baby
A while back ou friends at Hypebeast swung by and spent some time at our Headquarters. They talked to Joakim how our ...
Nudie Jeans Travel Guide: Norway
We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, b...
Daniel Larsson: A connoisseur of the art of living
Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself C...
Hypebeast Essentials with Joakim Levin
A while back, our good friends at Hypebeast paid us a visit at the headquarters. They seized the opportunity to pick ...
Nudie Jeans Travel Guide: Los Angeles
We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, b...
Swedish Stubbornness On Display
Our DIY ethos runs through everything we do, like the orange thread in all our garments. Ever since the beginning we’...
Staff Picks: Mawejje Kuddiza
He knows what looks good and he’s got a firm hand, so we asked him to handpick some of his personal favorites. True g...
In Our Heads: Joey Kallin
Three weeks ago, Joey Kallin was our Sales-Coordinator, but all of a sudden something amazing happened. Meet one man ...
Pronto Denim Carnival 2013
Last weekend we went to Bangkok to participate in the Pronto Denim Carnival. It was a long trip with lots of stops. I...
The map of Göteborg
We have some guests coming in from all over the world this week. As a part of their welcome pack they get a map of Gö...
The 5-years birthday party.
A fantastic night to celebrate our 5-years birthday at our concept store in Gothenburg! Cold sparkling beverages, liv...
Denim Ninjas in Sydney
Last Saturday we had a crazy kick-off party with the denim-ninjas from Carlings and General Pants! You find all photo...
Nudie Jeans and the History of Woad/Guado
Since ancient times the woad plant has been cultivated and used to make blue dyestuff in many European countries. It ...
HI-JACK THE BLOG
Hi my name is Maria, I’m the creative director of Nudie jeans, designer and the founder of the brand. Together with j...
