In Our Heads

Chnanon Sachdev: International Traveller in All Things Denim

Thailand loves denim, and the authority on the Thai market is Pronto Denim. Since 2006 they’ve been supplying Bangkok with the best denim from around the globe. Earlier this year, Pronto was named one of the world’s best denim stores. We caught one of the founding Sachdev brothers, Chnanon, and asked him about how it ...

Nick Coe: Collector of Stuff, Denim Aficionado, Editor at Heddels

Nick is the founding editor of every denim head’s go-to online source for denim knowledge, Heddels.com. Even as a kid he was inspired by stories, and his father turned him on to collectibles. Stamps, coins, playing cards and sports memorabilia. “For as long as I can remember, I’ve been enthralled with the authenticity and history ...

Ruedi Karrer: The One and Only “Swiss Jeans Freak”

You love denim, but we can assure you; you do not love denim the way Ruedi Karrer does. Under the moniker Swiss Jeans Freak, Ruedi dips his fingers in everything that has to do with the Bleu de Genes. “I was born September 8th, 1959, in a remote mountain village in the Swiss alps with ...

Sandra Barenfeld: DJ, Music Lover & Head Honcho at the Jakobsbergsgatan Repair Shop

When not running our Repair Shop at Jakobsbergsgatan in Stockholm, Sandra is discovering her new hometown. “I’m loving the new Repair Shop; it’s impossible not to. I mean, beautiful green walls, shelf after shelf with great denim, selvage floor and great customers. This summer I’ll meet new people my new hometown and try to find ...

Daniel Larsson: A connoisseur of the art of living

Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself Collection Developer because that’s what he does. When not helping the Product Development Department create well-balanced collections, he’s an artist. With a gift to see things from a different perspective, he finds dance in pretty ...

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The Naked Truth About DenimOrange arrow
OUR PRODUCT
IS MADE WITH:
100% organic cotton denim
Social responsibility
Transparent production
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WE STRIVE FOR SUSTAINABLE
CONSUMPTION PATTERNS BY:
Offering free repair service
Reselling second hand products
Recycling worn out products
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A HIGH
QUALITY
PRODUCT
MADE IN
A FAIR WAY
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