Skip to content
Chnanon Sachdev: International Traveller in All Things Denim

Chnanon Sachdev: International Traveller in All Things Denim

Thailand loves denim, and the authority on the Thai market is Pronto Denim. Since 2006 they’ve been supplying Bangkok with the best denim from around the globe. Earlier this year, Pronto was named one of the world’s best denim stores. We caught one of the founding Sachdev brothers, Chnanon, and asked him about how it ...

Nick Coe: Collector of Stuff, Denim Aficionado, Editor at Heddels

Nick Coe: Collector of Stuff, Denim Aficionado, Editor at Heddels

Nick is the founding editor of every denim head’s go-to online source for denim knowledge, Heddels.com. Even as a kid he was inspired by stories, and his father turned him on to collectibles. Stamps, coins, playing cards and sports memorabilia. “For as long as I can remember, I’ve been enthralled with the authenticity and history ...

Ruedi Karrer: The One and Only “Swiss Jeans Freak”

Ruedi Karrer: The One and Only “Swiss Jeans Freak”

You love denim, but we can assure you; you do not love denim the way Ruedi Karrer does. Under the moniker Swiss Jeans Freak, Ruedi dips his fingers in everything that has to do with the Bleu de Genes. “I was born September 8th, 1959, in a remote mountain village in the Swiss alps with ...

Sandra Barenfeld: DJ, Music Lover & Head Honcho at the Jakobsbergsgatan Repair Shop

Sandra Barenfeld: DJ, Music Lover & Head Honcho at the Jakobsbergsgatan Repair Shop

When not running our Repair Shop at Jakobsbergsgatan in Stockholm, Sandra is discovering her new hometown. “I’m loving the new Repair Shop; it’s impossible not to. I mean, beautiful green walls, shelf after shelf with great denim, selvage floor and great customers. This summer I’ll meet new people my new hometown and try to find ...

Daniel Larsson: A connoisseur of the art of living

Daniel Larsson: A connoisseur of the art of living

Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself Collection Developer because that’s what he does. When not helping the Product Development Department create well-balanced collections, he’s an artist. With a gift to see things from a different perspective, he finds dance in pretty ...

These are some Dry-Maze’ing fades!

These are some Dry-Maze’ing fades!

In 2020 we introduced a new fit called Gritty Jackson.  We saw these jeans hanging on a hatstand at Nudie Jeans HQ. The first thing that caught our attention were the incredible honeycombs. You could see them from a mile away.   As we began to investigate the fades closer, we found a name handwritten on the ...

How to repair a pair of jeans — using the free Nudie Jeans repair kit

How to repair a pair of jeans — using the free Nudie Jeans repair kit

No matter what anyone else might say, it is indeed true that every pair of Nudie Jeans comes with a promise of free repairs forever. No matter where, or when you bought them. In addition to offering free repairs on all our jeans, we also offer a free Nudie Jeans Repair Kit. These kits are ...

The Naked Truth About — Johan Åberg

The Naked Truth About — Johan Åberg

When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has led to the creation of an own blue universe. This space is also where he today teaches the craft of natural indigo dyeing and mending in Sweden. With a textile and design background, Johan’s ...