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Wear & Tear

This is the reason we started.

This is the reason we started.

We still follow the same agenda that we had in the beginning; producing our garments in the most sustainable and fair way possible. And back then, exactly as today, it all started with a pair of drys. This is the the pair of jeans that kicked the whole thing off for us. The Japanese Kaihara ...

You Decide How Far They Go

You Decide How Far They Go

It all starts with a pair of drys – there is a process involved and you decide how far they go. That very process is a journey. No matter what your jeans looked like when you bought them, they all started out as a pair of dry denim. Those pre-washed and pre-distressed favourites of ...

Ay, captain! I broke me denim in on the high seas.

Ay, captain! I broke me denim in on the high seas.

Love is a jack of many trades. On his resumé you’ll find titles such as filmmaker, substitute teacher, biker, and sailor. Lately he’s back at the university, studying to become an artist. These Steady Eddies have been worn for two years, and has been washed a few times. Years of hard work pays off, but you know, every ...

User Stories: Jeppe

User Stories: Jeppe

BREAKING IN DENIM is a sport. It takes time, patience and a bit of magic. Jeppe is no amateur, he’s broken in many a pair over the years, but these Brute Knut Dry Selvage presented him with a somewhat new experience. – I’ve broken in selvage more times than I can remember, but this is ...

User Stories: Ben

User Stories: Ben

Ben started wearing his Grim Tim Dry Selvage the first day of his temporary position here at HQ. The intention was to go the full distance and wash them after 6 months, but landed a full time position so the jeans have yet to see the inside of the washer. “During 6 months, without washing, the ...

THE MAKING OF A CANADIAN TUXEDO: The End.

THE MAKING OF A CANADIAN TUXEDO: The End.

Over the course of the past 6 months we’ve seen Steven break in his Dry Selvage Steady Eddies in a spectacular way. An unfortunate turn of events made it impossible for Steven to follow through with his 12 Month Break-In Journey. However we’re glad that we got 6 months of great wear and tear, ...

User Stories: Jason

User Stories: Jason

Steady Eddie Dry Selvage, worn by Jason for 13 months with 1 wash  »When I bought my Steady Eddies in May of 2014 they were released as a new fit and I liked the fit right away; . It was love at first sight. I took it as a mission to break in this bad boy. ...

Left a Good Job In the City: Month 3

Left a Good Job In the City: Month 3

In Hälsingland, Mattias is beginning to feel like a farmer. Trying his skills in different fields is proving to be pretty efficient as a means to break in a pair of jeans. The jacket is  a different story, but Mattias has kids, so the future of this jacket is secured. Life in the countryside involves ...