Nudie Jeans x Göteborg Film Festival
We have been working on some secret projects and this is one of them.
Göteborg Film Festival is the leading film festival in Scandinavia, it started in 1979 and each year the festival attracts more than 160,000 visitors. We created a festival collection that was launched under a moody autumn sky at our Vallgatan flagship in Gothenburg.
We all gathered under one roof for a celebratory evening that sprawled outside the Repair Shop into our courtyard (we have the best neighbours). Throughout the event GFF artist director, Jonas Holmberg presented this years guest artist Aida Chehrehgosha, who was awarded the design assignment for this years poster – who in turn unveiled her artwork whilst the Nudie Jeans team also took time to present the festival collection.
Our collaboration with Göteborg Film Festival felt very natural and we’re really proud of the final result. The party was great too, thank you all for coming out.
You can shop the limited Nudie Jeans x Göteborg Film Festival collection here (collection no longer available).
Photographer: Camilla Lindberg