Last year we took London. Now we take Berlin.

Posted 14 January 2014 in Backstage

“Nudie Jeans has been a role model for quite some time; a staple of sorts. I used to work at a big department store, where I did everything from selling CDs to logistics. The last couple of years I ran the mens department where I sold a lot of Nudie Jeans. When I met the people behind the brand I really felt that Nudie Jeans was a brand that I could see myself representing. I’m really proud that I get to be a part of this company.”

Mattias Goldkuhl has worked retail all his life. In 2012 he applied for a job as the Store Manager at one of the Nudie Jeans Outlet Stores. During his first year he made such an impact that he got the opportunity to perform his magic on a bigger scale and started working as Retail Coordinator.

“I’m honored to get the opportunity to be responsible for our Repair Shops and Concept Stores. I travel around a lot, making sure our Repair Shops and Concept Stores have the right prerequisites to sell our product and convey the philosophy of the brand. That’s what’s great with Nudie Jeans, we give the customer a chance to get real value for their money by offering free repairs and alterations for as long as their jeans live. Knowledgeable staff give each customer their very best to cater to their needs, giving them the best possible experience. Something that makes me proud to think of when I go to work every day.”

From the looks of it, 2014 will be an interesting year. Today we open up a brand new Repair Shop in Berlin. Since Germany is one of our biggest market, we’ve felt the need to create a place for Nudie Jeans fans where they get to experience the full concept.

“To open up in Berlin is very inspiring. Seeing the success with our London Repair Shop, I’m confident that this store will be a success as well. We got a great location and lots of fans that’s been waiting so long for Nudie Jeans to open up in their city. Now, the wait is over. You find us at Münzstraße 21. Come see us!”

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