Spring 2013 will see Swedish organic denim brand, Nudie Jeans, open their first UK store in London and officially launch their first Repair Station in the World. The store will be set within Soho’s shopping district.
Setting the tone for Nudie Jeans’ premium organic denim, the concept store will represent the true es- sence of the brand and its sustainable qualities will align itself with those already launched in Stockholm, Tokyo, LA, Berlin, Zurich, Barcelona, Sydney and Nudie Jeans’ hometown Gothenburg.
“We are very excited to be opening our first UK store, which will give us the opportunity to really tell our unique concept. The UK is one of our biggest profile markets and our store will meet the demands we have seen for our brand globally.” – Andreas Århman, Sales & Marketing Director
THE NAKED TRUTH ABOUT DENIM
The store will be set on a prominent location on the corner of Berwick Street and D’Arblay Street. Inside, the shop boasts 100sq meters of retail space distributed on the ground floor and basement with a 40sq meter showroom on the 1st floor. Nudie Jeans’ new store will house the first official Nudie Jeans Repair Station in the World. The interior will feature raw and rustic vintage furniture set against a clean backdrop, giving the store a bright and open feel. With Nudie Jeans’ wide range of fits and washes, the store will be the faultless place for customers to find a perfect pair of jeans guided by their denim experts.