Three weeks ago we sent 22 people from all over the map to Italy to educate them on food, wine and of course denim. Eight winners from our #nudiejeans100 photo competition, three representatives from Solo Stores Sweden and a bunch of people from Nudie Jeans. This is part of their story.
It was time for us to head out to Fimatex to get our arty farty on and make our own washes. Michael had sketches that portrayed what he wanted to do, some had worn their drys to get the crinkles just right for this event. There were expectations in the air, and everybody could feel the tension.
At the factory we were thrown straight into battle. We learned everything about sandpaper and all the different techniques to create authentic effects on our jeans. “G o in deep with the edge of the thing for to make the moustache”, were words that flew around us as we were struggling to get the job done. This was our chance to create something beautiful. And most of us actually did.
After sandpapering jeans for a few hours we were really hungry. The bus took us to something that looked like a castle where spumante, deep-fried stuff and cheese was served.
A few hours into the luncheon our unique pieces arrived. Everyone tore of their old jeans and tried on their new. The manager from Fimatex had one last goodie for us. He wanted to take us somewhere special, he said, and hopped in his car and screamed, “Follow me!” as he put the pedal to the floor. We had no idea where he took us, but it felt really awesome to go somewhere special. The bus stopped at a supermarket. “This is where you buy the wine and olive oil”. That was brilliant.
Before the farewell-bon-voyage-auf-wiedersehen-dinner that night, we went down to the beach one last time. We tried to grasp what we had experienced that day and the day prior, but there were just too many impressions to process. But we all agreed that the memories from this eventful trip were nothing short of legendary, and something that we would never forget.
Sometimes life is way too good. When there’s sun, and you got beautiful friends all around you, the food is great and the wine has been stomped by little baby angel feet, then it’s really, really good. Our objective for the trip was to learn more about making jeans. But we took a lot more with us home. With our hearts and tummies full we found friendship and fell deeper in love with Nudie Jeans.