We at Nudie know it´s possible to work with fashion and good quality while aiming towards more sustainable consumption. In addition, we want to make it easier for consumers to extend the life of their garments.
– For us it’s about the reuse of jeans and fabric – cotton fibers last much longer than we normally tend to use or wear them. Customers will therefore get a discount on new purchases if they leave their old jeans to us. We remake and repair each pair in a personal way and sell them again.
The repaired jeans are sold in our Swedish Concept Stores in Göteborg & Stockholm and are labelled and certified as “Good Environmental Choice”.