Swedish Stubbornness On Display

Posted 6 December 2013 in Backstage

Our DIY ethos runs through everything we do, like the orange thread in all our garments. Ever since the beginning we’ve done everything in-house. Sketches, concepts for prints, photo shoots, developing shop fit concepts and campaign material for every new collection. Some might say we’re stubborn, and we really are, but as long as we keep the creative control over what we do within the building, we know that we’re doing at least one right. In this video you get an exclusive look behind the scenes of our headquarters.

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