Nick Coe: Collector of Stuff, Denim Aficionado, Editor at Heddels

Nick is the founding editor of every denim head’s go-to online source for denim knowledge, Heddels.com. Even as a kid he was inspired by stories, and his father turned him on to collectibles. Stamps, coins, playing cards and sports memorabilia. “For as long as I can remember, I’ve been enthralled with the authenticity and history ...

Ruedi Karrer: The One and Only “Swiss Jeans Freak”

You love denim, but we can assure you; you do not love denim the way Ruedi Karrer does. Under the moniker Swiss Jeans Freak, Ruedi dips his fingers in everything that has to do with the Bleu de Genes. “I was born September 8th, 1959, in a remote mountain village in the Swiss alps with ...

Sandra Barenfeld: DJ, Music Lover & Head Honcho at the Jakobsbergsgatan Repair Shop

When not running our Repair Shop at Jakobsbergsgatan in Stockholm, Sandra is discovering her new hometown. “I’m loving the new Repair Shop; it’s impossible not to. I mean, beautiful green walls, shelf after shelf with great denim, selvage floor and great customers. This summer I’ll meet new people my new hometown and try to find ...

Daniel Larsson: A connoisseur of the art of living

Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself Collection Developer because that’s what he does. When not helping the Product Development Department create well-balanced collections, he’s an artist. With a gift to see things from a different perspective, he finds dance in pretty ...

In Our Heads: Joakim Levin

He’s never had a real job. He graduated from high school, did a stint in the music business, opened up a second hand store and then co-founded Nudie Jeans. A project that would to pay the rent. Joakim Levin’s life has been a pretty straight line, thus he needed a challenge. We asked him about ...

In Our Heads: Joey Kallin

Three weeks ago, Joey Kallin was our Sales-Coordinator, but all of a sudden something amazing happened. Meet one man whose life just got turned upside down. – I just had a baby girl, her name is Ava. I’m a daddy; a father. It’s an extreme feeling, to say the least. You wait for nine months ...

In our heads: Martin Sandklef

In the 90’s he had long hair and was a singer in a band. Today, Martin Sandklef is our IT Coordinator. We asked him what’s really good at the moment. – I just discovered this website with Chinese indie bands called Far Out Distant Sounds. In a way you get thrown back to the 90’s. ...

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The Naked Truth About DenimOrange arrow
OUR PRODUCT
IS MADE WITH:
100% organic cotton denim
Social responsibility
Transparent production
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WE STRIVE FOR SUSTAINABLE
CONSUMPTION PATTERNS BY:
Offering free repair service
Reselling second hand products
Recycling worn out products
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A HIGH
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MADE IN
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