User Stories: James Cuttance


I bought my Grim Tims five years ago. I am regularly asked where I bought these “custom” Nudie jeans from, to which I tell the story of how they were made out of necessity. I bought myself some vintage braces with button loops from a flea market, this inspired my biggest alteration to date. I ...

User Stories: Johannes


Average Joe worn by Johannes for 2 1/2 years. I’ve been wearing this pair of Average Joe more or less everyday for the past two and a half years. In total they’ve been washed three times. First time after 18 months since they started to smell bad. Six months after that I fell into a ...

Nudie Jeans & Liberty London proudly presents: Use ’em! Break ’em! Fix’em


Like it or not, all jeans eventually wear out. It’s usually about that time when they feel just right and fit exactly the way you want them to. Then the crotch gets blown out and the left knee rips. The most natural reaction is to bury your favorites deep inside the closet and go into grief. But it ...

When Lukas met Nudie Jeans


Lukas Harris is our store manager for our concept store in Melbourne. Below is his story about his very first contact with Nudie Jeans and how he and is Finn Thinn went from being separate entities to a unity. “My love affair started with Nudie jeans back in 2006 before I worked for the company. ...

Thinn Finn Organic Dry Twill – worn by Sherard


Meet Sherard! Working in our warehouse in Sydney, getting jeans to our customers in his Thinn Finn Org. Dry Twill. Worn/ 2 years- mostly whilst wearing to school underneath school uniform. Washed/ soaked once. Back pocket; used to be keeping his bus tickets yet now replaced with wallet. Take a look at those sharp honeycombs! Repairs: Custom ...

Launching Official Repair Station in London


Spring 2013 will see Swedish organic denim brand, Nudie Jeans, open their first UK store in London and officially launch their first Repair Station in the World. The store will be set within Soho’s shopping district. Setting the tone for Nudie Jeans’ premium organic denim, the concept store will represent the true es- sence of ...

How to repair your jeans


Ripped up knee? Blown out crotch? Don´t worry. Our denim expert Mathias shows how you easily makes a proper repair/reinforcement on your favorite pair.  All you need is to borrow you mum´s sewing machine, a scissor, some textile glue and a patch of denim and you are good to go! Enjoy your weekend! // NJ

Denim Repair Man Eric Stafford


Extending the life of your favourite pair is a fairly easy task and Eric Stafford shows how it’s getting done. Eric shared this nice little film on our Facebook page, how he genuine repairs his old pair of Easy Emil´s on this little sewing machine that makes these beautiful hypnotic sounds.  The jeans and the ...

Sharp Bengt worn 8 months


sharp bengt´s. 8 months. worn daily. organic. blown-out crotch. repaired.

Worn in by Alexander & Jacob


Say hi to Alexander & Jacob; more known as “The cool dudes who works in the bar at Publik/Pustervik” and you might also have heard the birds at Andralång Street whispering: “Are they in the band?” Anyhow, I asked them if they wanted to be on a little shoot for the blog and they more ...

Thursday, October 11, 2012


These jeans belong to our project manager Peter and they were one of the very first jeans I repaired on Nudie Jeans behalf. I remember that I was pretty nervous when I handed out the jeans to Peter as I only got the instructions: “repair them and fix the holes”.  I never asked Peter if ...

Friday, July 27, 2012


Other week ago we sent our repair specialist Michel to Amsterdam and the fair called Modefabriek. Thank you everyone who stopped by our stand and hope you enjoy your new repaired worn in jeans. We wish you all a splendid weekend! // nj

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