Just like denim pants, the jacket was developed as a sturdy garment for hard working men and women, cowboys and the fortune seekers of the gold rush. Just like the pants, it was later adopted by teenagers who made it dangerously stylish.
The first denim jacket that we know of came about in 1905, and like always it was the Levi Strauss Company that produced it. In the beginning it was called a blouse, and didn’t become a “jacket” until the 1930’s. The denim jacket has some hundred years to its name, but when we take that walk down Jean Jacket Memory Lane, we realize that the three most famous styles are still what we’re looking for when we go shopping for a new denim jacket.
We try to stay true to our roots and carry three different fits. Sonny Jean Jacket, a classic, loose-fit, 30’s worker jacket. Its roots can be traced all the way back to 1905. This is the original jean blouse. It only has one pocket, placed on the inside. Another great feature are the knife pleats on each side of the front closing. They look like gills and it’s a detail that will break in beautifully over time.
Perry Denim Jacket is the newest to the family of jean jackets, but the cut is the most classic. When someone says “denim jacket”, this is how most people visualize it; a short, slim fitting jacket with double flat fell seams under each slanted pocket.
Conny Denim Jacket is a boxy and stripped version of the classic. It’s our core, denim jacket and it’s been with us all the way since the beginning. Only the bare essentials, no unnecessary seams, just a really clean jacket with the Nudie Jeans embo on the back yoke.
Great denim should live forever, and a dry denim jacket takes a while to break in. Six months of everyday use and you might be halfway, but there are ways to speed up the process that don’t involve sandpaper. Wearing the jacket under a leather jacket will create beautiful and smooth fades and honeycombs and you and your jacket will get the respect you deserve. Don’t let the time scare you off. You should see a dry denim jacket as an investment for the future; and if you can’t break it in during your lifetime, pass it on to the kids.