In 2015 Louise started Denim & Brands together with Kristofer, a given companion considering they had been working together for years. Kristofer actually started selling jeans before he even turned 15. After Louise and Kristofer hung up the “Denim & Brands”-sign in downtown Stenungsund, the locals never have to leave their idyllic seaside hometown for any fashion- or denim needs.
ABOUT LOCAL HEROES
We work with some of the best independent retailers across the globe. They are an amazing assortment with a wide range of concepts and characteristics. Some have been around for a long time, and others are the next generation. The one thing they all have in common is Nudie Jeans. In one way or another, they have all helped build this brand, so we wanted to highlight them, and there is no better time than now.