Sustainable Store of the Year!
Yeah, we just won an award! On Monday the Swedish Trade Federation and Dagens Handel (Swedish retail magazine) held their annual Retail Awards and our Repair Shop concept was awarded Sustainable Store of the Year. Here’s the jury’s statement:
“With new business logic, Nudie Jeans combines responsibility with rock n’ roll. Sustainability is the foundation of the business model and its found throughout the whole chain; the choice of material and the design of the Repair Shops, in which customers get help to prolong the life of their jeans, all the way to recycling. A cool brand that, despite their size, inspire and makes a difference.”
We are happy that our Repair Shops’ hard work for more responsible and sustainable consumption patterns is rewarded, and winning this award will make us work harder to become better at what we do. Find your nearest Repair Shop HERE!