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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Free Repairs Forever

Every pair of Nudie Jeans comes with a promise of free repairs. And that promise is forever, no matter when, where, or how you got them. Buying a pair of premium jeans is an investment, and since we provide the jeans, it’s only right we take care of the repairs. We make your Nudie Jeans with high-quality denim because you should wear them a lot. And when you do, you are rewarded. But at some point, however, your favorite pair of jeans will break. When that happens, you wash your jeans and head on over to your local Repair Shop, and they patch, repair, and make sure you get to enjoy your favorite jeans for longer. Offering free repairs is, of course, a great service, but it also enables us to take care of the jeans people are about to throw away. We either recycle and use them for patching material or sell them second-hand in our Re-use program.

Repair Shops

We don’t call our stores ‘Repair Shops’ for nothing. Just as important as selling jeans it is for us to repair what we once sold. Wash your jeans and hand them in at your closest Nudie Jeans Repair Shop. When they’re done you have a new version of your old favourite. Making your mark on your things adds value to them and make them worth caring for.

The idea behind the Nudie Jeans Repair Shops is that they are hubs for our jeans to be repaired, resold as second-hand or even donated to the Nudie Jeans recycling program.

Find your closest Nudie Jeans Repair Shop

Repair Partners

Even if we want to, opening a Repair Shop in every major city around the globe is not something you do overnight. So before we reach our goal of opening up 50 more Repair Shops worldwide by the year 2030, we partner with select stores that sell our products and set up Repair Stations in these shops. These Repair Partners get the same equipment and tools, enabling them to bring the Nudie Jeans eco-cycle mindset and free repairs forever to an even wider audience.

View all Repair Partners

Mobile Repair Station

Sometimes we put wheels on the sewing machines and send them on tour. We’ll pop by for a day or two, repairing jeans on the spot. Check the schedule, and see if the Mobile Repair Station is heading to your city anytime soon.

Our tour manager is currently planning the upcoming tour.

New dates will be announced here soon.
Stay tuned for updates!

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