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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Our Sustainability Work

The Naked Truth About Nudie Jeans - Our Sustainability Work
The Naked Truth About Nudie Jeans - Our Sustainability Work
A cutout of a punk jacket with "I ❤️ Facts & Numbers" on an orange background, text about sustainability and repair statistics. Sustainability report 2024
A hand with a watch rests on denim fabric with the word "TRANSPARENCY" above, suggesting attention to detail and honesty in craftsmanship.
A hand with a watch rests on denim fabric with the word "TRANSPARENCY" above, suggesting attention to detail and honesty in craftsmanship.
Bales of cotton labeled as organic, fairtrade, and recycled, stacked in a storage area.
Bales of cotton labeled as organic, fairtrade, and recycled, stacked in a storage area.
Folded distressed jeans with visible wear and a leather patch, placed on a dark surface. Text overlay reads, "SEAMS'S LIKE FOREVER."
Close-up of distressed denim jeans with visible stitching and a label. Text overlay reads "Seams's Like Forever."
Foamy waves wash over pebbles on a beach, with the word "WATER" prominently displayed in the center.
Foamy waves crash onto a pebble-covered shore with the word "WATER" overlaid in bold, black letters.
Two people folding fabric in a dimly lit room with rolls of material in the background, with text overlay: "Living Wages and Social Impact."
Silhouetted figures work with textiles in a dimly lit room. Text overlay reads "Living Wages and Social Impact."
Man in a floral shirt and jeans sits on an orange moped in front of an apartment building, with a "Not Just Denim" sign overlay.
Man in a floral shirt and jeans sits on an orange moped in front of an apartment building, with a "Not Just Denim" sign overlay.
Streetlight against a cloudy blue sky with the word "CLIMATE" in bold letters across the center.
Two streetlights against a partly cloudy sky with the word "CLIMATE" in bold, cut-out letters in the center.

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Three people running into the water, text overlay reads "The Naked Truth About Nudie Jeans: Our Sustainability Work."
The Naked Truth About Nudie Jeans - Our Sustainability Work
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Re-Use GOLD
Drops

Re-use Gold are the most rare and beautiful examples of Create Tomorrow's Vintage in practice.

A few words on leather
Sustainability Work

Throughout Nudie Jeans’ history, we’ve chosen to work with leather because just like denim, it’s a material that becomes more beautiful with time. However, the leather industry presents many challenges. Read more about our strict sourcing policy.

Collage with a punk jacket saying "I ❤️ Facts & Numbers," blue banner saying: " The sustainability report is out!
Illustration people marching with signs promoting sustainability and vintage fashion. Blue banner reads, "The Sustainability Report is Out!"
Nudie Jeans Sustainability Report 2024
Sustainability Work
A small table with folded gray blankets, a woven rug, and two square tiles, set on a gray carpeted floor near a wooden chair and bookshelf.
Full denim circularity in Australia
Sustainability Work
Climate
Sustainability Work

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