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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Curated by: MASAKA

MASAKA released his debut EP (Late 20's Love Affair) last fall, followed by two singles in the spring. And besides his own music, he's played bass with many of Sweden's biggest artists while also being active on NYC’s jazz scene.

He is a musician, songwriter, and producer with a profound sense of music and immense experience. He has the ability to create and move freely between genres such as R'n'B, pop, hip-hop, and jazz, which makes him unique in his field.

We give you 1h 1min of pure joy.

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