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  • This is Nudie Jeans
This is Nudie Jeans
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  • Zeb Denim Shorts Dry Streaky
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  • Clean Eileen Desert Light Blue
  • Seth Denim Shorts Morning Soul
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  • Tank Top Nudie Jeans Offwhite
  • Ricky Bad News T-Shirt Antracite
  • Joni Solid Offwhite
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  • Moa Tie Fringe Shirt Offwhite
  • Eve T-Shirt Offwhite
  • Joni Breton Stripe T-Shirt Blue/Beige
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  • Roffe Melange T-Shirt Greymelange
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  • Joni Solid Antracite
  • Elvy Western Denim Skirt Blue

Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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