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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Nudie Jeans Guppyfriend Washing Bag, studio shot of the product's brown cardboard retail packaging.
Nudie Jeans Guppyfriend Washing Bag in white, a microfiber-catching washing bag shown laid flat against a white background.
Nudie Jeans Guppyfriend Washing Bag, shown in its brown and blue cardboard packaging against a white background.
Nudie Jeans Guppyfriend Washing Bag in White, laid flat against a white background.
Nudie Jeans Guppyfriend Washing Bag, studio shot of the product's brown cardboard retail packaging.
Nudie Jeans Guppyfriend Washing Bag in white, a microfiber-catching washing bag shown laid flat against a white background.
Nudie Jeans Guppyfriend Washing Bag, shown in its brown and blue cardboard packaging against a white background.
Nudie Jeans Guppyfriend Washing Bag in White, laid flat against a white background.

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Men's Accessories

Guppyfriend Washing Bag

50 CAD

Eco-friendly washing bag that captures microfibers during laundry cycles. Untreated, undyed, and free from additives for minimal environmental impact.

Men's Accessories

Guppyfriend Washing Bag

50 CAD

Eco-friendly washing bag that captures microfibers during laundry cycles. Untreated, undyed, and free from additives for minimal environmental impact.

Guppyfriend Washing Bag | Nudie Jeans | Create tomorrow's vintage | Organic cotton