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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Water

Water is one of our most important resources. Access to clean and safe water is crucial for our continued well-being and our existence. As an active player in a very water-intensive industry, we continuously endeavor to reduce water use, but most importantly, we make sure to only work with suppliers with an effective wastewater system in place, to ensure that no contaminated water reaches natural water systems and their ecosystems. 

To read more about how we work to decrease water use from all stages in the supply chain, from the organic cotton cultivations to the production of our fabrics and the washing of our garments, head over to our sustainability report.

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Throughout Nudie Jeans’ history, we’ve chosen to work with leather because just like denim, it’s a material that becomes more beautiful with time. However, the leather industry presents many challenges. Read more about our strict sourcing policy.

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