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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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A new fit: The refurbished Skånegatan Repair Shop

A new fit: The refurbished Skånegatan Repair Shop

Blonde pinewood, muted colors, greenery, and big lighting fixtures create an intimate retail environment ready for digital reality in the newly updated Skånegatan Repair Shop.

The Repair Shop is where our customers should be fully absorbed by the brand; how it feels, smells, and sounds. Our new retail concept puts you – the customer – front and center, regardless of how much social interaction you prefer.

In this new digital reality, accessibility is way more important than "where" the transaction happens. The layout of the store becomes significant, and the unobstructed sight lines enable the staff to assemble online orders while catering to the needs of the customers in-store. With the added bookable fitting room feature, you get a chance to find that perfect pair of jeans at your own pace.

When it comes to the free repairs forever, the Skånegatan Repair Shop, of course, offers that service and now has the capacity to handle even more.

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