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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Nudie Jeans Silly Sweat It Is Not Me in Deep Blue, a kid's sweatshirt shown worn with the top playfully pulled over the head.
Nudie Jeans Silly Sweat It Is Not Me in Deep Blue, a kids' sweatshirt with a white text print, shown laid flat.
Nudie Jeans Silly Sweat It Is Not Me in Deep Blue, close-up of the crew neck and the white "IT'S NOT ME. IT'S YOU." print.
Nudie Jeans Silly Sweat It Is Not Me in Deep Blue, close-up showing the sweatshirt's sleeve and ribbed cuff.
Nudie Jeans Silly Sweat It Is Not Me in Deep Blue, a close-up of the chest showing the white "IT'S NOT ME. IT'S YOU." print.
Nudie Jeans Silly Sweat It Is Not Me in Deep Blue, a kid's sweatshirt shown worn with the top playfully pulled over the head.
Nudie Jeans Silly Sweat It Is Not Me in Deep Blue, a kids' sweatshirt with a white text print, shown laid flat.
Nudie Jeans Silly Sweat It Is Not Me in Deep Blue, close-up of the crew neck and the white "IT'S NOT ME. IT'S YOU." print.
Nudie Jeans Silly Sweat It Is Not Me in Deep Blue, close-up showing the sweatshirt's sleeve and ribbed cuff.
Nudie Jeans Silly Sweat It Is Not Me in Deep Blue, a close-up of the chest showing the white "IT'S NOT ME. IT'S YOU." print.

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Size

Unisex's Kids

Silly Sweat It Is Not Me Deep Blue

50 GBP

Crew neck sweatshirt made in organic and Fairtrade cotton. Print on the chest.

Unisex's Kids

Silly Sweat It Is Not Me Deep Blue

50 GBP

Crew neck sweatshirt made in organic and Fairtrade cotton. Print on the chest.

Silly Sweat It Is Not Me Deep Blue | Nudie Jeans | Create tomorrow's vintage | Organic cotton