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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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  • Nudie Jeans Lean Dean in Dry Black Selvage, a men's slim tapered jean worn by a model and shown from the front.
    Nudie Jeans Lean Dean Dry Black Selvage, men's slim fit jeans shown laid flat against a light background.
    Nudie Jeans Lean Dean Dry Black Selvage, men's slim tapered fit jeans in black shown from behind on a model.
    Nudie Jeans Lean Dean in Dry Black Selvage, a pair of men's slim fit jeans laid flat and folded.
    Nudie Jeans Lean Dean in Dry Black Selvage, close-up of the rolled-up cuff showing the signature selvage detail.
    Nudie Jeans Lean Dean Dry Black Selvage, close-up of the coin pocket with white selvage detail and antique silver trims.
    Nudie Jeans Lean Dean Dry Black Selvage, close-up of the dry black stretch selvage denim fabric.
    Nudie Jeans Lean Dean Dry Black Selvage, close-up of the turned-up cuff showing the white selvage edge detail.
    Nudie Jeans Lean Dean Dry Black Selvage, close-up of the back showing the black pocket embroidery and jacron patch.
    Nudie Jeans Lean Dean in Dry Black Selvage, men's slim tapered jeans shown laid flat against a white background.

    Lean Dean Dry Black Selvage

    180 GBP

    Without a doubt a favorite of ours - the almighty slim, tapered, fit Lean Dean in a crispy dry black comfort stretch selvage denim.
  • Jonas Dry Black Selvage
    Jonas Dry Black Selvage
    Jonas Dry Black Selvage
    Jonas Dry Black Selvage

    Jonas Dry Black Selvage

    185 GBP

    Slim fit denim shirt made in crispy 12.75 oz. dry black denim that will age beautifully with wear.
  • Nudie Jeans Grim Tim jeans in Dark Cove, a pair of men's slim straight jeans with a faded black wash, laid flat.
    Nudie Jeans Grim Tim Dark Cove, a pair of men's slim fit jeans in a mid-grey wash, shown on a model from the back.
    Nudie Jeans Grim Tim Dark Cove, men's slim straight jeans in a mid-grey wash, worn by a model against a white background.
    Nudie Jeans Grim Tim jeans in Dark Cove, a pair of men's slim fit jeans folded and laid flat against a white background.
    Nudie Jeans Grim Tim Dark Cove, close-up of the front pocket with coin pocket, antique silver rivets, and washed grey denim.
    Nudie Jeans Grim Tim Dark Cove, slim straight jeans in a mid-grey wash, shown on a model standing at a three-quarter angle.
    Nudie Jeans Grim Tim Dark Cove, close-up of the leg opening showing the washed grey comfort stretch denim.
    Nudie Jeans Grim Tim Dark Cove, close-up of the back pocket showing the signature black stitching and black jacron patch.

    Grim Tim Dark Cove

    145 GBP

    Slim fit stretch jeans with a straight leg in a mid-grey wash with a worn-in and washed-out look. Made from organic cotton.
  • Nudie Jeans Tuff Tony Pants in Green, shown on a model from the front, styled with a white t-shirt and sandals.
    Nudie Jeans Tuff Tony Pants in Green, men's loose fit worker pants shown laid flat.
    Nudie Jeans Tuff Tony Pants in Green, men's loose fit pants shown on a model from the back.
    Nudie Jeans Tuff Tony Pants in Green, men's loose fit worker pants shown from the back laid flat.
    Nudie Jeans Tuff Tony Pants in Green, a close-up of the waistband showing the button, belt loop, and slanted front pocket.
    Nudie Jeans Tuff Tony Pants in Green, close-up of the back showing the patch-on back pocket and woven logo patch.
    Nudie Jeans Tuff Tony Pants in Green, close-up of the woven brand patch on the back pocket.
    Nudie Jeans Tuff Tony Pants in Green, close-up of the button fly featuring the branded corozo buttons.

    Tuff Tony Pants Green

    145 GBP

    Loose-fit four-pocket pants with vintage workwear styling. Made in organic cotton twill with great texture.
  • Members only
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the back showing a faded back pocket and keys on a belt loop.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, men's regular fit jeans shown laid flat.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, men's regular tapered jeans worn by a model against a white background.
    Nudie Jeans Steady Eddie II Dry Ace Selvage jeans, folded to display the back pocket, jacron patch, and selvage cuff detail.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, a regular tapered fit jean shown from the back on a model.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, graphic comparing a new pair to one worn for 11 months with zero washes.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, a close-up of the coin pocket showing the selvedge detail and tobacco stitching.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the indigo back pocket embroidery on Japanese selvage denim.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of coin pocket with antique silver rivet and tobacco stitching.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the rolled-up cuff showing the red-line selvage detail.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, a worn-in and faded pair hanging against a dark paneled wall.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the back pocket showing indigo embroidery and slubby denim texture.

    Steady Eddie II Dry Ace Selvage

    310 GBP

    Jeans made in a 14.2 oz. Japanese selvage denim with an aging property that is simply ace.
  • Nudie Jeans Gritty Jackson jeans in Dry Selvage, men's regular fit jeans laid flat against a white background.
    Nudie Jeans Gritty Jackson Dry Selvage, a men's regular fit jean, shown full length on a model against a white background.
    Nudie Jeans Gritty Jackson Dry Selvage, men's regular fit jeans shown on a model from the back.
    Nudie Jeans Gritty Jackson Dry Selvage, men's regular fit jeans folded flat to show the side profile and back pocket.
    Nudie Jeans Gritty Jackson Dry Selvage showing the aging process from a new raw pair to a faded, worn-in pair.
    Nudie Jeans Gritty Jackson Kaihara selvage jeans on a man running, showing the well-worn character of the heritage denim.
    Nudie Jeans Gritty Jackson Dry Selvage, men's regular fit straight leg jeans worn by a model in a three-quarter view.
    Nudie Jeans Gritty Jackson Dry Selvage, close-up of the cuff turned up to reveal the orange-threaded selvage seam.
    Nudie Jeans Gritty Jackson Dry Selvage, close-up of rolled cuff showing selvage seam, worn over black canvas sneakers.
    Nudie Jeans Gritty Jackson Dry Selvage, close-up of the back pocket showing the orange embroidery and jacron patch.

    Gritty Jackson Dry Selvage

    225 GBP

    Regular fit selvage jeans with a straight leg. The Kaihara selvage has an incredible aging property. It left us in awe back in 2001, and until this day it still does. This is our first selvage denim and one of the reasons Nudie Jeans exists - this is our heritage.
  • Nudie Jeans Grim Tim Indigo Myth, men's slim jeans in a mid-blue wash, shown from behind on a model in an urban setting.
    Nudie Jeans Grim Tim jeans in Indigo Myth, a pair of men's slim fit jeans shown laid flat against a white background.
    Nudie Jeans Grim Tim Indigo Myth, men's slim straight fit jeans shown full-length on a model in an urban setting.
    Nudie Jeans Grim Tim jeans in Indigo Myth, men's slim fit jean laid flat, folded to show the back pocket and side.
    Nudie Jeans Grim Tim Indigo Myth, close-up of the front showing the coin pocket, orange stitching, and copper rivets.
    Nudie Jeans Grim Tim jeans in Indigo Myth, close-up of the back pocket showing orange stitching and the jacron patch.
    Nudie Jeans Grim Tim Indigo Myth, close-up of the hem showing the dark blue denim and orange stitching.
    Nudie Jeans Grim Tim Indigo Myth, a close-up of the mid-blue comfort stretch denim showing the fabric's texture and wash.
    Nudie Jeans Grim Tim jeans in Indigo Myth, men's slim fit jeans in a mid-blue wash, shown laid flat.

    Grim Tim Indigo Myth

    145 GBP

    Slim fit stretch jeans with a straight leg in a dark blue wash with authentic wear-marks. Made from organic cotton.
  • Nudie Jeans Lean Dean Worn In True Selvage, laid flat from the back, showing heavy fading and wear from 12 months of use.
    Nudie Jeans Lean Dean Dry True Selvage men's jeans, shown from the back on a model demonstrating the slim tapered fit.
    Nudie Jeans Lean Dean Dry True Selvage, a pair of men's slim fit jeans shown laid flat against a white background.
    Nudie Jeans Lean Dean in Dry True Selvage, men's slim fit jeans shown on a model from the front against a white background.
    Nudie Jeans Lean Dean Dry True Selvage, men's slim tapered jeans folded and laid flat against a white background.
    Nudie Jeans Lean Dean Dry True Selvage, close-up of the cuffed hem showing the red-line selvage detail over black sneakers.
    Nudie Jeans Lean Dean Dry True Selvage, close-up of the front coin pocket showing the selvage detail and orange stitching.
    Nudie Jeans Lean Dean Dry True Selvage, close-up of the upturned cuff showing the selvage seam detail and orange stitching.
    Nudie Jeans Lean Dean in Dry True Selvage, a pair of men's slim fit jeans shown laid flat from the front.

    Lean Dean Dry True Selvage

    180 GBP

    Slim fit jeans with a tapered leg made from 13.5 oz Turkish selvage denim with a deep indigo tone and lovely texture. Made from organic cotton.