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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Matching sets

Nudie Jeans Tuff Tony in Black Vintage, a men's loose fit jean shown laid flat.
Nudie Jeans Western Silver Belt in Black, a Western-style leather belt with a silver buckle, laid flat.
Nudie Jeans Will Overcoat Brown, a men's relaxed fit dogtooth check overcoat worn by a model and shown from the front.
Nudie Jeans Will Overcoat in Brown, a men's dogtooth check overcoat worn by a model and shown from the back.
Nudie Jeans Will Overcoat Brown, a men's relaxed fit overcoat in a brown dogtooth check, shown laid flat.
Nudie Jeans Will Overcoat Brown, a men's overcoat in a dogtooth pattern, shown from the back laid flat.
Nudie Jeans Will Overcoat in Brown, a close-up of the men's coat showing the dogtooth check pattern, collar, and buttons.
Nudie Jeans Will Overcoat in Brown, a close-up of the brown dogtooth wool fabric and branded corozo button.
Nudie Jeans Will Overcoat in Brown, a close-up of the sleeve cuff showing the buttoned strap and the brown dogtooth pattern.
Nudie Jeans Will Overcoat in Brown, a close-up of the rear vent showing the dogtooth check pattern and inner lining.
Nudie Jeans Will Overcoat Brown, a men's relaxed fit dogtooth check overcoat worn by a model and shown from the front.
Nudie Jeans Will Overcoat in Brown, a men's dogtooth check overcoat worn by a model and shown from the back.
Nudie Jeans Will Overcoat Brown, a men's relaxed fit overcoat in a brown dogtooth check, shown laid flat.
Nudie Jeans Will Overcoat Brown, a men's overcoat in a dogtooth pattern, shown from the back laid flat.
Nudie Jeans Will Overcoat in Brown, a close-up of the men's coat showing the dogtooth check pattern, collar, and buttons.
Nudie Jeans Will Overcoat in Brown, a close-up of the brown dogtooth wool fabric and branded corozo button.
Nudie Jeans Will Overcoat in Brown, a close-up of the sleeve cuff showing the buttoned strap and the brown dogtooth pattern.
Nudie Jeans Will Overcoat in Brown, a close-up of the rear vent showing the dogtooth check pattern and inner lining.
Men's Jackets

Will Overcoat Brown

450 GBP

Elegant, raglan sleeve overcoat crafted in a flawless Italian quality with a dogtooth check in brown, earthy tones. It's made by mixing recycled fibers from wool and polyamide. The excellent drape of the material, combined with the fact that we didn't add any extra interlining or padding to build up the shoulders, gives the coat a soft, casual silhouette.

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Men's Jackets

Will Overcoat Brown

450 GBP

Elegant, raglan sleeve overcoat crafted in a flawless Italian quality with a dogtooth check in brown, earthy tones. It's made by mixing recycled fibers from wool and polyamide. The excellent drape of the material, combined with the fact that we didn't add any extra interlining or padding to build up the shoulders, gives the coat a soft, casual silhouette.

Matching sets

Nudie Jeans Tuff Tony in Black Vintage, a men's loose fit jean shown laid flat.
Nudie Jeans Western Silver Belt in Black, a Western-style leather belt with a silver buckle, laid flat.