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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Bad Luck

15

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  • Nudie Jeans Joni Bad News T-Shirt in Antracite, close-up of the 'Bad News' horseshoe graphic on the chest.
    Nudie Jeans Joni Bad News T-shirt in Antracite, a women's regular fit t-shirt laid flat against a white background.
    Nudie Jeans Joni Bad News T-shirt in Antracite, close-up of the shoulder seam and crew neck.
    Nudie Jeans Joni Bad News T-shirt in Antracite, worn by a female model in an underground parking lot.
    Nudie Jeans Joni Bad News T-shirt in Antracite, featuring the full graphic with its collection of tattoo-style illustrations.

    Joni Bad News T-Shirt Antracite

    70 EUR

    Crew neck tee in organic cotton knit made with ring spun yarn, giving an open knit with irregular character and a little hairiness.
  • Nudie Jeans Joni Wrong Place T-shirt in Offwhite, close-up of the chest print showing the black tiger graphic and logo.
    Nudie Jeans Joni Wrong Place T-Shirt in Offwhite, a women's regular fit t-shirt shown laid flat.
    Nudie Jeans Joni Wrong Place T-Shirt in Offwhite, a women's regular fit t-shirt laid flat to show the back graphic print.
    Nudie Jeans Joni Wrong Place T-shirt in Offwhite, close-up of the blue tiger and 'Wrong Place Wrong Time' chest print.
    Nudie Jeans Joni Wrong Place T-Shirt in Offwhite, close-up of the crew neck showing the internal brand label.
    Nudie Jeans Joni Wrong Place T-Shirt in Offwhite, an illustration of the 'Bad News' themed tattoo-style graphics for the tee.

    Joni Wrong Place T-Shirt Offwhite

    60 EUR

    Crew neck tee in clean, crisp organic cotton jersey with a dry hand. Print on the chest. 
  • Nudie Jeans Eve Fire T-Shirt in Antracite, close-up of the red 'Det gick sådär' flame graphic on the chest.
    Nudie Jeans Eve Fire T-Shirt in Antracite, a women's slim fit t-shirt with a red flame graphic, laid flat.
    Nudie Jeans Eve Fire T-Shirt in Antracite, close-up of the red flame graphic on the chest and the crew neck.
    Nudie Jeans Eve Fire T-shirt in Antracite, close-up of the crew neck, inner brand label, and red flame graphic on the chest.
    Nudie Jeans Eve Fire T-Shirt Antracite, a collage of the 'Bad News' themed tattoo-flash graphics.

    Eve Fire T-Shirt Antracite

    70 EUR

    Fitted crew neck t-shirt with cap sleeves made from a light 1x1 rib knit with a dry hand. The neck is finished with a narrow binding in shell fabric.
  • Nudie Jeans Eve The Cat T-Shirt in Offwhite, close-up of the 'Broken Mirror Club' graphic with a three-eyed black cat.
    Nudie Jeans Eve The Cat T-Shirt in Offwhite, a women's t-shirt with a three-eyed cat graphic on the chest, shown laid flat.
    Nudie Jeans Eve The Cat T-Shirt in Offwhite, close-up of the neck, brand label, and 'Broken Mirror Club' cat print.
    Nudie Jeans Eve The Cat T-Shirt in Offwhite, a close-up of the organic cotton 1x1 rib knit fabric.
    Nudie Jeans Eve The Cat T-shirt in Offwhite, a women's slim fit t-shirt shown on a model outdoors.
    Nudie Jeans Eve The Cat T-Shirt in Offwhite, a collage of tattoo-style graphics including a three-eyed cat and a skull.

    Eve The Cat T-Shirt Offwhite

    60 EUR

    Fitted crew neck t-shirt with cap sleeves made of a light 1x1 rib knit with a dry hand. The neck is finished with a narrow binding in shell fabric.
  • Nudie Jeans Roy Nope T-Shirt in Antracite, close-up of the back print showing a hand holding playing cards.
    Nudie Jeans Roy Nope T-shirt in Antracite, a men's regular fit t-shirt with a chest print, laid flat.
    Nudie Jeans Roy Nope T-shirt in Antracite, a regular fit men's tee laid flat showing the back print of a hand holding cards.
    Nudie Jeans Roy Nope T-shirt in Antracite, close-up of the back print showing a hand holding cards that spell out 'NOPE'.
    Nudie Jeans Roy Nope T-shirt in Antracite, close-up of the ribbed crew neck and orange inner label.
    Nudie Jeans Roy Nope T-Shirt in Antracite, close-up of the stonewashed organic cotton jersey and ribbed crew neck.
    Nudie Jeans Roy Nope T-shirt in Antracite, artwork showing the 'Bad News' collection of tattoo-style flash illustrations.

    Roy Nope T-Shirt Antracite

    70 EUR

    This everyday crew neck tee is plain and perfect. It's made in a clean, crisp jersey, knitted with organic cotton yarns. A stonewash gives the kind of lived-in outlook that we think goes so well with denim.
  • Nudie Jeans Roy Average T-shirt in Yellow, close-up of the 'That's Average' chest print featuring a hand making an OK sign.
    Nudie Jeans Roy Average T-shirt in Yellow, a men's regular fit t-shirt with a That's Average hand symbol graphic, laid flat.
    Nudie Jeans Roy Average T-Shirt in Yellow, a close-up shot showing the ribbed crew neck collar and shoulder detail.
    Nudie Jeans Roy Average T-Shirt in Yellow, a close-up view of the stonewashed organic cotton jersey fabric.
    Nudie Jeans Roy Average T-Shirt Yellow, a detailed view of the "Bad News" back print's tattoo-style graphics.

    Roy Average T-Shirt Yellow

    70 EUR

    This everyday crew neck tee is plain and perfect. It's made in a clean, crisp jersey, knitted with organic cotton yarns. A stonewash gives the kind of lived-in outlook that we think goes so well with denim.
  • Nudie Jeans Roy Unlucky T-Shirt in Yellow, a men's regular fit t-shirt shown in a close-up of the chest print.
    Nudie Jeans Roy Unlucky T-Shirt in Yellow, a men's regular fit t-shirt laid flat.
    Nudie Jeans Roy Unlucky T-Shirt in Yellow, a men's t-shirt showing a close-up of the ribbed crew neck and chest print.
    Nudie Jeans Roy Unlucky T-Shirt in Yellow, a close-up showing the texture of the organic cotton fabric.
    Nudie Jeans Roy Unlucky T-Shirt in Yellow, showcasing the 'Bad News' themed print artwork.

    Roy Unlucky T-Shirt Yellow

    70 EUR

    Crew neck tee in organic cotton knit made with ring spun yarn, giving an open knit with irregular character and a little hairiness. The beautiful faded shade and vintage look result from the pigment-dyeing process, and on top of that, a garment stone wash. This gives the kind of lived-in outlook that we think goes so well with denim.
  • Nudie Jeans Roy Wrong Place T-Shirt in Antracite, a close-up of the blue tiger graphic print on the chest.
    Nudie Jeans Roy Wrong Place T-Shirt in Antracite, a men's regular fit t-shirt shown laid flat.
    Nudie Jeans Roy Wrong Place T-Shirt in Antracite, a men's regular fit t-shirt shown from the back and laid flat.
    Nudie Jeans Roy Wrong Place T-Shirt in Antracite, showing a close-up of the tiger graphic on the back.
    Nudie Jeans Roy Wrong Place T-Shirt in Antracite, a close-up of the organic cotton fabric and blue print.
    Nudie Jeans Roy Wrong Place T-Shirt in Antraciter, showing the collection of tattoo-style graphics that feature as prints.

    Roy Wrong Place T-Shirt Antraciter

    70 EUR

    This everyday crew neck tee is plain and perfect. It's made in a clean, crisp jersey, knitted with organic cotton yarns. A stonewash gives the kind of lived-in outlook that we think goes so well with denim.
  • Nudie Jeans Roy Lost Leaf T-shirt in Antracite, close-up of the green three-leaf clover graphic on the chest.
    Nudie Jeans Roy Lost Leaf T-shirt in Antracite, a men's regular fit t-shirt shown laid flat against a white background.
    Nudie Jeans Roy Lost Leaf T-Shirt in Antracite, a men's regular fit tee laid flat showing the clover graphic on the back.
    Nudie Jeans Roy Lost Leaf T-Shirt in Antracite, close-up of the ribbed crew neck showing the inner brand label.
    Nudie Jeans Roy Lost Leaf T-shirt in Antracite, close-up of the green 'Lost Leaf' graphic print on the back.
    Nudie Jeans Roy Lost Leaf T-Shirt in Antracite, a graphic collage of the 'Bad News' illustrations featured on the tee.

    Roy Lost Leaf T-Shirt Antracite

    70 EUR

    This everyday crew neck tee is plain and perfect. It's made in a clean, crisp jersey, knitted with organic cotton yarns. A stonewash gives the kind of lived-in outlook that we think goes so well with denim.
  • Nudie Jeans Roy Frown T-shirt in Ecru, close-up of the chest showing the blue "Something Went Wrong" sad face print.
    Nudie Jeans Roy Frown T-Shirt in Ecru, a men's regular fit t-shirt with a blue frown graphic on the chest, laid flat.
    Nudie Jeans Roy Frown T-Shirt in Ecru, close-up of the crew neck and inner neck label against a white background.
    Nudie Jeans Roy Frown T-Shirt in Ecru, a collage of black and red tattoo-style illustrations from the 'Bad News' theme.

    Roy Frown T-Shirt Ecru

    60 EUR

    This everyday crew neck tee is plain and perfect. It's made in a clean, crisp jersey, knitted with organic cotton yarns. A stonewash gives the kind of lived-in outlook that we think goes so well with denim.
  • Nudie Jeans Koffe Fails T-Shirt in Ecru, a close-up detail shot of the printed flame graphic and text.
    Nudie Jeans Koffe Fails T-Shirt in Ecru, a men's relaxed fit t-shirt laid flat.
    Nudie Jeans Koffe Fails T-Shirt in Ecru, a men's t-shirt laid flat and shown from the back.
    Nudie Jeans Koffe Fails T-Shirt in Ecru, a men's t-shirt shown in a close-up detail of the ribbed neckline.
    Nudie Jeans Koffe Fails T-Shirt in Ecru, a close-up of the graphic print on the back.
    Nudie Jeans Koffe Fails T-Shirt Ecru, a graphic illustration of the various tattoo-style prints featured on the t-shirt.

    Koffe Fails T-Shirt Ecru

    60 EUR

    Crew neck tee in organic cotton knit made with ring spun yarn, giving an open knit with irregular character and a little hairiness. The beautiful faded shade and vintage look result from the pigment-dyeing process, and on top of that, a garment stone wash. This gives the kind of lived-in outlook that we think goes so well with denim.
  • Nudie Jeans Ricky Bad News T-shirt in Antracite, a close-up of the vintage-style "Bad News" horseshoe graphic on the chest.
    Nudie Jeans Ricky Bad News T-Shirt in Antracite, a men's slim fit t-shirt with a 'Bad News' chest print, laid flat.
    Nudie Jeans Ricky Bad News T-shirt in Antracite, close-up of the shoulder and crew neck showing stitching detail.
    Nudie Jeans Ricky Bad News T-shirt in Antracite, a close-up showing the texture of the soft organic cotton jersey fabric.
    Nudie Jeans Ricky Bad News T-Shirt in Antracite, close-up of the short sleeve hem showing the stitching detail.
    Nudie Jeans Ricky Bad News T-Shirt in Antracite, a men's slim fit t-shirt worn by a model in an outdoor setting.
    Nudie Jeans Ricky Bad News T-Shirt in Antracite, a collage of the 'Bad News' themed tattoo flash style artwork.

    Ricky Bad News T-Shirt Antracite

    70 EUR

    Crew neck tee in organic cotton knit made with ring spun yarn, giving an open knit with irregular character and a little hairiness. The beautiful faded shade and vintage look result from the pigment-dyeing process, and on top of that, a garment stone wash. This gives the kind of lived-in outlook that we think goes so well with denim.
  • Nudie Jeans Roy The Bat T-Shirt in Ecru, close-up of the chest print showing a skull-faced bat and Nudie Jeans text.
    Nudie Jeans Roy The Bat T-shirt in Ecru, a men's regular fit t-shirt shown laid flat.
    Nudie Jeans Roy The Bat T-Shirt in Ecru, men's regular fit t-shirt laid flat showing the bat and skull graphic on the back.
    Nudie Jeans Roy The Bat T-shirt in Ecru, close-up of the large bat and skull graphic print on the back.
    Nudie Jeans Roy The Bat T-Shirt in Ecru, close-up of the crew neck collar and interior brand label.
    Nudie Jeans Roy The Bat T-Shirt in Ecru, a close-up shot showing the texture of the organic cotton jersey.
    A collection of the 'Bad News' tattoo-style illustrations featured on the Nudie Jeans Roy The Bat T-shirt in Ecru.

    Roy The Bat T-Shirt Ecru

    60 EUR

    Crew neck tee in organic cotton knit made with ring spun yarn, giving an open knit with irregular character and a little hairiness. The beautiful faded shade and vintage look result from the pigment-dyeing process, and on top of that, a garment stone wash. This gives the kind of lived-in outlook that we think goes so well with denim.
  • Nudie Jeans Koffe Karma Kat T-Shirt Antracite, a men's relaxed fit t-shirt laid flat in a close-up view.
    Nudie Jeans Koffe Karma Kat T-Shirt in Antracite, a men's t-shirt laid flat.
    Nudie Jeans Koffe Karma Kat T-Shirt in Antracite, a close-up detail shot of the men's t-shirt collar and shoulder.
    Nudie Jeans Koffe Karma Kat T-Shirt in Antracite, a close-up detail of the organic cotton fabric.
    Nudie Jeans Koffe Karma Kat T-Shirt, a graphic showing the 'Bad News' collection of tattoo-style illustrations.

    Koffe Karma Kat T-Shirt Antracite

    70 EUR

    Crew neck tee in organic cotton knit made with ring spun yarn, giving an open knit with irregular character and a little hairiness. The beautiful faded shade and vintage look result from the pigment-dyeing process, and on top of that, a garment stone wash.
  • Nudie Jeans Koffe 8 Ball T-Shirt in Antracite, a close-up of the cartoon skull and 8-ball chest print.
    Nudie Jeans Koffe 8 Ball T-Shirt in Antracite, a men's relaxed fit graphic t-shirt laid flat.
    Nudie Jeans Koffe 8 Ball T-Shirt in Antracite, close-up of the t-shirt's neckline showing the ribbed collar and brand label.
    Nudie Jeans Koffe 8 Ball T-Shirt in Antracite, close-up of the men's t-shirt showing the sleeve hem and orange stitching.
    Nudie Jeans Koffe 8 Ball T-Shirt in Antracite, a close-up detail shot of the anthracite organic cotton fabric.
    Nudie Jeans Koffe 8 Ball T-Shirt, a graphic collage of the 'Bad News' tattoo-style prints from the collection.

    Koffe 8 Ball T-Shirt Antracite

    70 EUR

    Crew neck tee in organic cotton knit made with ring spun yarn, giving an open knit with irregular character and a little hairiness. The beautiful faded shade and vintage look result from the pigment-dyeing process, and on top of that, a garment stone wash. This gives the kind of lived-in outlook that we think goes so well with denim.
Bad Luck | Nudie Jeans | Create tomorrow's vintage | Organic cotton