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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Life Hack Wear Black

What’s so special about black denim? Everything. It hides sins, spills, and bad decisions. It fades like your optimism—gracefully, from deep black to a weathered grey. And yet, it never quits. Black jeans are the backbone of every wardrobe, the uniform of the effortlessly put-together (even when life is falling apart).

Black denim

Related Articles

Black and white illustration of a skull with text: "Dead Stock, Old Fabrics, New Jeans" on a black background.
Illustration of a skull with "Dead Stock" text above, and "Old Fabrics, New Jeans" below on a black background.
Deadstock
Denimopedia

Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.

Person in a brown leather jacket and  Nudie Jeans walking away on a sunlit concrete surface, casting a shadow.
Person in a brown leather jacket and  Nudie Jeans walking away on a sunlit concrete surface, casting a shadow.
Diving into Darkness: Nudie Jeans' Guide to Black Denim
Denimopedia
Folded blue jeans with a leather patch and orange stitching on a black background. Text reads "Life Tracks NJ" in the corner.
Folded blue jeans on a dark surface with text "Lean Dean - Hidden Tracks" and "Life Tracks NJ."
Lean Dean Hidden Tracks
Drops

These Lean Deans—our slim-fit jeans with a tapered leg—belong to the Life Tracks range: jeans based on a true story.

Folded blue jeans with a leather patch on a dark surface. Text: "Solid Ollie Life Tracks" and "Life Tracks NJ" in white.
Solid Ollie Life Tracks
Drops

Back in stock as the first of six jeans in our Life Tracks range. The Solid Ollie Life Tracks faithfully replicate the fades and wear marks of an original worn-in pair of Nudie Jeans, recreated with precision.

A display of blue jeans and T-shirts on hangers against a dark background, with the text "LIFE TRACKS NJ" overlaid.
Denim jeans and t-shirts displayed against a black background with "LIFE TRACKS.NJ" written across in bold white letters.
Life Tracks Drop 2
Drops

Jeans based on a true story We've captured every fade and fold from iconic worn-in selvage jeans in our archive and reissued them on fresh denim. Will be dropped piece by piece until September. Sign up to be first in line when each release goes live.

Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Selvage Lab
Drops

Categories

Brick & MortarThe World of Nudie JeansDropsSustainability WorkDenimopedia
Tuff Tony Black Vintage

Tuff Tony Black Vintage

1 600 SEK

Rad Rufus Black Vintage

Rad Rufus Black Vintage

1 600 SEK

Lofty Lo Black Vintage

Lofty Lo Black Vintage

1 600 SEK

Lofty Lo Black Vintage

Lofty Lo Black Vintage

1 600 SEK

Black denim

Nudie Jeans Tuff Tony in Black Vintage, a pair of men's loose-fit jeans, shown on a model leaning against a fence outdoors.

Tuff Tony Black Vintage

1 800 NOK

Wide-legged loose-fit jeans in a vintage-like cold-cast black wash with rich marbling texture and subtle bluish highlights. Made from organic cotton.
Nudie Jeans Rad Rufus in Black Vintage, a men's regular fit jean, shown on a model as part of a full black denim outfit.

Rad Rufus Black Vintage

1 800 NOK

High-waist regular fit jeans with a straight leg in a vintage-like cold-cast black wash featuring rich marbling and bluish highlights. Made from organic cotton.
Nudie Jeans Lofty Lo in Black Vintage, women's regular fit straight-leg jeans, shown on a model from the front.

Lofty Lo Black Vintage

1 800 NOK

Regular-fit jeans with a straight leg and high waist in a perfect cold-cast, black wash. The wash reveals a rich marbling texture with highlights and a subtle bluish vibrancy. Made from organic cotton.
Nudie Jeans Rad Rufus Dry Black Selvage, back of the men's regular fit black jeans with rolled cuffs, laid flat.

Rad Rufus Dry Black Selvage

2 700 NOK

High-waist, regular-fit jeans in 14.5 oz Japanese black selvage denim. The tight weave and unique yarn-dyeing yield striking fades with wear. Made from organic cotton.
Nudie Jeans Lean Dean Dry Black Selvage, close-up of the turned-up cuff showing the white selvage edge detail.

Lean Dean Dry Black Selvage

2 200 NOK

Without a doubt a favorite of ours - the almighty slim, tapered, fit Lean Dean in a crispy dry black comfort stretch selvage denim.