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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Indigo in our veins

10

We embrace imperfections and shortcomings! It is the disadvantages of indigo that allow indigo garments to evolve with wear and washing. The longer you go, the more “flawed” or perhaps uniquely beautiful the garment will be. Here's some of our current indigo favs, just mind the white couch.

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  • Members only
    Nudie Jeans Rad Rufus Dry Ace Selvage, men's regular fit dry selvage jeans, shown folded flat against a neutral background.
    Nudie Jeans Rad Rufus Jeans in Dry Ace Selvage, a pair of men's regular straight fit jeans shown laid flat.
    Nudie Jeans Rad Rufus Dry Ace Selvage, men's regular fit jeans folded in half and laid flat on a white background.
    Nudie Jeans Rad Rufus Dry Ace Selvage, a detailed close-up of the back showing the jacron patch, waistband, and back pocket.
    Nudie Jeans Rad Rufus in Dry Ace Selvage, close-up of the front pocket showing the selvage detail on the coin pocket.
    Nudie Jeans Rad Rufus Dry Ace Selvage, close-up of the cuffed leg hem displaying the classic redline selvage detail.

    Rad Rufus Dry Ace Selvage

    690 NZD

    High-waist, regular straight-fit jeans in the exceptional Dry Ace Selvage denim with a rustic texture and deep redcast indigo hue. Made from organic cotton.
  • Nudie Jeans Western Silver Belt in Black, a Western-style leather belt with a silver buckle, laid flat.
    Nudie Jeans Western Silver Belt in Black, a close-up detail shot of the silver-toned western buckle, loops, and tip.
    Nudie Jeans Western Silver Belt in Black, a leather belt with a silver western buckle, laid flat on a white background.

    Western Silver Belt Black

    155 NZD

    Classic western-style belt made from vegetable-tanned full-grain leather.
  • Nudie Jeans Clean Eileen in Indigo Dipped, women's high-waist wide-leg jeans shown full length on a model.
    Nudie Jeans Clean Eileen jeans in Indigo Dipped, a pair of women's loose fit, wide-leg jeans laid flat.
    Nudie Jeans Clean Eileen in Indigo Dipped, close-up of the front pocket showing the tobacco threads and copper rivets.
    Nudie Jeans Clean Eileen Indigo Dipped, women's loose fit wide-leg jeans shown from the back on a model.
    Nudie Jeans Clean Eileen in Indigo Dipped, women's loose fit wide-leg jeans shown from the back, laid flat.
    Nudie Jeans Clean Eileen in Indigo Dipped, close-up of the back pocket showing the tobacco embroidery and jacron patch.
    Nudie Jeans Clean Eileen in Indigo Dipped, a close-up showing the texture of the dark blue rigid denim fabric.
    Nudie Jeans Clean Eileen in Indigo Dipped, close-up of the zip fly, copper button, and tobacco stitching.
    Nudie Jeans Clean Eileen in Indigo Dipped, a women's high-waist, wide-leg jean laid flat.

    Clean Eileen Indigo Dipped

    300 NZD

    A wide-legged, loose fit jeans with a high waist in a muted deep blue stonewash. Made from organic cotton.
  • Nudie Jeans Wide Heidi in Classic Blue, a women's low-waist, wide-leg jean, shown on a model standing outdoors.
    Nudie Jeans Wide Heidi in Classic Blue, women's wide-leg jeans shown laid flat against a white background.
    Nudie Jeans Wide Heidi jeans in Classic Blue. A full-length, front-facing view on a model showing the loose, wide-leg fit.
    Nudie Jeans Wide Heidi in Classic Blue, a close-up of the hem showing the rigid denim fabric and ochre thread detail.
    Nudie Jeans Wide Heidi in Classic Blue, a close-up fabric swatch of the rigid denim showing its brilliant indigo hue.
    Nudie Jeans Wide Heidi in Classic Blue, close-up of the back showing the jacron patch and ochre pocket embroidery.
    Nudie Jeans Wide Heidi jeans in Classic Blue, close-up of the front pocket showing the ochre threads and brass rivets.

    Wide Heidi Classic Blue

    300 NZD

    Loose, low-waist fit jeans with a wide leg in a brilliant blue rinse wash. Features ochre thread and vintage-inspired metal trims. Made from organic cotton.
  • Nudie Jeans Solid Ollie Dry Abyss, a men's slim fit jeans shown laid flat against a white background.
    Nudie Jeans Solid Ollie Dry Abyss, men's slim fit jeans in dark dry denim shown from the waist down on a model.
    Nudie Jeans Solid Ollie Dry Abyss, men's slim fit jeans shown folded and laid flat against a white background.
    Nudie Jeans Solid Ollie Dry Abyss, men's slim fit jeans shown from the back on a model against a white background.
    Nudie Jeans Solid Ollie Dry Abyss, close-up of the coin pocket with dark denim, tobacco stitching, and copper rivets.
    Nudie Jeans Solid Ollie Dry Abyss, close-up of the back showing the jacron patch and back pocket with navy embroidery.
    Nudie Jeans Solid Ollie Dry Abyss, close-up of the dark blue dry comfort stretch denim fabric.
    Nudie Jeans Solid Ollie Dry Abyss, close-up of the dark blue dry stretch denim and tobacco-colored stitching.

    Solid Ollie Dry Abyss

    300 NZD

    Slim-fit jeans with a slim leg, crafted from deeply saturated dry stretch denim. The slubby, ring-spun yarns create a subtle greencast hue, which will deepen and develop distinctive wear marks over time. Made from organic cotton.
  • Western Buckle Belt Dark Brown
    Western Buckle Belt Dark Brown
    Western Buckle Belt Dark Brown
    Western Buckle Belt Dark Brown
    Western Buckle Belt Dark Brown
    Western Buckle Belt Dark Brown

    Western Buckle Belt Dark Brown

    200 NZD

    Classic western-style belt made from vegetable-tanned full-grain leather with ornamented buckle.
  • Nudie Jeans Clean Eileen Dry Twilight Selvage, women's loose fit wide leg jeans shown laid flat.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, women's loose fit wide leg jeans shown on a model against a white background.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, close-up of the wide leg with a deep cuff showing the selvage seam detail.
    Nudie Jeans Clean Eileen Dry Twilight Selvage jeans, shown on a model from the back to highlight the loose, wide-leg fit.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, women's loose-fit jeans in dry blue, shown folded flat.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, women's high-waist wide-leg jeans shown in profile on a model.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, close-up of the back showing the jacron patch and back pocket.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, close-up of the cuffed hem showing the selvage detail and tobacco stitching.
    Nudie Jeans Clean Eileen Dry Twilight Selvage, close-up of the front coin pocket showing the selvage edge and copper rivets.

    Clean Eileen Dry Twilight Selvage

    410 NZD

    Loose-fit jeans with a wide leg and high waist made from the Twilight Selvage denim by Candiani in Italy. This pure-indigo dyed fabric offers a brilliant blue hue with a subtle redcast. Made from organic cotton.
  • Nudie Jeans Saga Leather Blazer in Black, worn by a model leaning over to adjust her boot against a concrete wall.
    Nudie Jeans Saga Leather Blazer in Black, a women's jacket laid flat showing the front and the inner neck brand label.
    Nudie Jeans Saga Leather Blazer in Black, a women's regular fit blazer shown on a model from the front.
    Nudie Jeans Saga Leather Blazer in Black, close-up of the collar showing the inner label and front buttons.
    Nudie Jeans Saga Leather Blazer in Black, close-up of the branded Corozo button on the grainy goat leather.
    Nudie Jeans Saga Leather Blazer in Black, close-up of the front patch pocket showing the leather texture and stitching.
    Nudie Jeans Saga Leather Blazer in Black, a close-up of the sleeve cuff showing the goat leather texture and stitching.

    Saga Leather Blazer Black

    1 000 NZD

    Blazer crafted in black, supple goat leather. Regular fit.
  • Nudie Jeans Eve T-Shirt in Offwhite, a women's slim fit cap sleeve t-shirt shown on a model sitting down.
    Nudie Jeans Eve T-Shirt in Offwhite, a women's slim-fit t-shirt with cap sleeves, shown laid flat.
    Nudie Jeans Eve T-Shirt in Offwhite, a detailed close-up of the cap sleeve on the women's t-shirt.
    Nudie Jeans Eve T-Shirt in Offwhite, a women's t-shirt shown in a close-up of the neckline and brand label.
    Nudie Jeans Eve T-Shirt in Offwhite, a close-up shot showing the ribbed organic cotton fabric and hem detail.

    Eve T-Shirt Offwhite

    120 NZD

    Fitted crew neck t-shirt with cap sleeves made a light 1x1 rib knit with a dry hand. The neck is finished with a narrow binding in shell fabric. The cotton used is organic, of course.
  • Nudie Jeans Western Silver Belt in Dark Brown, a western-style leather belt with a silver buckle, shown coiled and laid flat.
    Nudie Jeans Western Silver Belt in Dark Brown, a western-style leather belt laid flat against a white background.
    Nudie Jeans Western Silver Belt in Dark Brown, close-up of the ornate western-style silver buckle, loops, and pointed tip.
    Nudie Jeans Western Silver Belt in Dark Brown, close-up of the silver buckle and textured leather strap.
    Nudie Jeans Western Silver Belt in Dark Brown, close-up of the inside showing stamped logo, size, and material info.

    Western Silver Belt Dark Brown

    155 NZD

    Classic western-style belt made from vegetable-tanned full-grain leather.