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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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c/o Exclusive Products

15

In our loyalty club c/o Nudie jeans we aim to inspire a culture of conscious consumption, encouraging our members to reuse, repair, and extend the life of their denim, while rewarding sustainable behavior and showing appreciation for the art of denim. As a member, you'll also get priority access to campaigns and events as well as first dibs on new products. And goes without saying, if you're not a c/o member yet – join us in creating tomorrow's vintage here.

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  • Members only
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular straight jeans, side view on a model against a blue background.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, a men's regular fit, straight leg jean, shown on a model from the front.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular fit jeans laid flat against a white background.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular straight fit jeans, shown on a model from the back.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, close-up of the jacron patch and back pocket with its indigo embroidery.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular straight fit jeans in dark indigo, shown on a model.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, close-up of the rigid denim and upturned cuff showing the red-line selvage.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, close-up of the cuffed hem showing the selvage detail above black sneakers.
    Nudie Jeans Gritty Jackson Dry Ace Selvage jeans, close-up of the front pocket showing the selvage detail on the coin pocket.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular fit jeans in rigid selvage denim, laid flat and folded.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular fit selvage jeans shown folded and laid flat.
    A well-worn pair of Nudie Jeans Tuff Tony Dry Ace Selvage laid flat, showing heavy fading and unique wear patterns.
    Nudie Jeans Gritty Jackson Dry Ace Selvage, a worn-in pair laid flat showing the back view and its fading potential.

    Gritty Jackson Dry Ace Selvage

    690 NZD

    One of our absolute favorite Japanese Selvage fabrics is back in our most versatile regular fits to date. Behold the almighty Gritty Jackson Dry Ace Selvage!
  • Members only
    Nudie Jeans Slim Jim Dry Streaky, a pair of men's slim fit jeans in dark blue shown on a model against a white slatted wall.
    Nudie Jeans Slim Jim in Dry Streaky, men's slim fit jeans shown laid flat.
    Nudie Jeans Slim Jim Dry Streaky, a pair of men's slim fit jeans worn by a model in a full denim outfit, standing outdoors.
    Nudie Jeans Slim Jim Dry Streaky, men's slim fit jeans, folded and laid flat against a white background.
    Nudie Jeans Slim Jim in Dry Streaky, close-up of the front right pocket showing the orange stitching and copper trims.
    Nudie Jeans Slim Jim Dry Streaky, close-up of the back showing the orange pocket embroidery and the jacron patch.
    Nudie Jeans Slim Jim Dry Streaky, close-up of the back pocket showing the rigid denim and signature orange stitching.
    Nudie Jeans Slim Jim in Dry Streaky, a close-up shot of the rigid and streaky denim fabric texture.

    Slim Jim Dry Streaky

    280 NZD

    The Slim Jim, Nudie Jeans' classic slim-fit style with its signature twin-needle outer seam, is back. The Dry Streaky is crafted from exceptional streaky denim featuring pronounced vertical slubs of varying lengths.
  • Members only
    Nudie Jeans Conny Denim Jacket Dry Streaky, a men's slim fit jacket shown from the back on a model standing outdoors.
    Nudie Jeans Conny Denim Jacket in Dry Streaky, a men's slim fit jacket shown laid flat against a white background.
    Nudie Jeans Conny Denim Jacket Dry Streaky, close-up showing the copper buttons and orange contrast stitching.
    Nudie Jeans Conny Denim Jacket Dry Streaky, close-up of inside showing rigid denim, orange thread, and copper buttons.
    Nudie Jeans Conny Denim Jacket Dry Streaky, close-up of the waistband showing the copper buttons and orange thread detail.
    Nudie Jeans Conny Denim Jacket Dry Streaky, close-up of the sleeve cuff showing the copper button and orange stitching.

    Conny Denim Jacket Dry Streaky

    380 NZD

    The Nudie Jeans classic, Conny - a slim fit denim jacket with our signature asymmetrical chest pockets and back yoke embroidery.
  • Members only
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the back showing a faded back pocket and keys on a belt loop.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, men's regular fit jeans shown laid flat.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, men's regular tapered jeans worn by a model against a white background.
    Nudie Jeans Steady Eddie II Dry Ace Selvage jeans, folded to display the back pocket, jacron patch, and selvage cuff detail.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, a regular tapered fit jean shown from the back on a model.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, graphic comparing a new pair to one worn for 11 months with zero washes.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, a close-up of the coin pocket showing the selvedge detail and tobacco stitching.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the indigo back pocket embroidery on Japanese selvage denim.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of coin pocket with antique silver rivet and tobacco stitching.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the rolled-up cuff showing the red-line selvage detail.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, a worn-in and faded pair hanging against a dark paneled wall.
    Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the back pocket showing indigo embroidery and slubby denim texture.

    Steady Eddie II Dry Ace Selvage

    690 NZD

    Jeans made in a 14.2 oz. Japanese selvage denim with an aging property that is simply ace.
  • Members only
    Nudie Jeans Tuff Tony Lab 35, men's loose fit jeans in a distressed mid-blue wash, laid flat on a white background.
    Nudie Jeans Tuff Tony Lab 35 jeans, folded to display the back pocket with its special Selvage Lab flasher and jacron patch.
    Nudie Jeans Tuff Tony Lab 35, men's loose fit jeans with a vintage wash, shown from the back laid flat.
    Nudie Jeans Tuff Tony Lab 35 jeans, close-up of the printed pocket bag showing Selvage LAB graphics and edition number.
    Nudie Jeans Tuff Tony Lab 35, close-up of the back waistband showing the special edition LAB jacron patch.
    Nudie Jeans Tuff Tony Lab 35, close-up of the front pocket showing the worn rigid denim, orange stitching, and selvage trim.
    Nudie Jeans Tuff Tony Lab 35, close-up of the rolled cuff showing the selvage seam detail and signature orange stitching.
    Nudie Jeans Tuff Tony Lab 35, a close-up showing the artisanal darning repairs on the distressed mid-blue wash denim.

    Tuff Tony LAB 35

    590 NZD

    Loose-fit jeans in a beautifully worn-in vintage-inspired wash limited to 107 pieces worldwide. This exclusive pair is the result of both masterful denim craftsmanship and an intensive, artisanal laundry process led by a specialist team in our denim lab. Made from organic cotton.
  • Members only
    Nudie Jeans Steady Eddie II Lab 34, men's regular fit tapered jeans in a distressed vintage wash, shown laid flat.
    Nudie Jeans Steady Eddie II Lab 34 mid-blue wash, creative flat lay of folded jeans with special Selvage Lab pocket tag.
    Nudie Jeans Steady Eddie II Lab 34, men's regular fit jeans in a vintage wash, laid flat to show the back.
    Nudie Jeans Steady Eddie II LAB 34, a close-up of the inner pocket showing the Selvage LAB print and limited edition number.
    Nudie Jeans Steady Eddie II LAB 34, close-up of the front pocket, showing the selvage coin pocket and orange stitching.
    Nudie Jeans Steady Eddie II LAB 34, close-up of the back pocket, showing the orange embroidery and authentic wear marks.
    Nudie Jeans Steady Eddie II LAB 34, close-up of the cuffed hem highlighting the red-line selvage ID and orange stitching.
    Nudie Jeans Steady Eddie II LAB 34, a close-up of the artisanal repairs and authentic wear marks on the mid-blue denim.

    Steady Eddie II LAB 34

    590 NZD

    Regular-fit jeans in a beautifully worn-in vintage-inspired wash limited to 110 pcs worldwide. This exclusive pair is the result of both masterful denim craftsmanship and an intensive, artisanal laundry process led by a specialist team in our denim lab. Made from organic cotton.
  • Members only
    Nudie Jeans Slim Jim Dry Black Tar, men's slim fit black jeans shown on a model walking outdoors with a blue jacket.
    Nudie Jeans Slim Jim in Dry Black Tar, men's slim fit jeans laid flat against a white background.
    Nudie Jeans Slim Jim in Dry Black Tar, men's slim fit jeans on a model from the waist down, hands in pockets.
    Nudie Jeans Slim Jim in Dry Black Tar, men's slim fit jeans shown folded and laid flat against a white background.
    Nudie Jeans Slim Jim in Dry Black Tar, a men's slim fit jean shown on a model from the back against a white background.
    Nudie Jeans Slim Jim in Dry Black Tar, a close-up showing the front pocket, antique silver rivets, and black stitching.
    Nudie Jeans Slim Jim in Dry Black Tar, close-up of the back showing the black stitching on the pocket and the jacron patch.
    Nudie Jeans Slim Jim Dry Black Tar, close-up detail of the back pocket showing the black denim and tonal stitching.

    Slim Jim Dry Black Tar

    280 NZD

    The Slim Jim, Nudie Jeans' classic slim-fit style with its signature twin-needle outer seam, is back. Crafted from pitch-black, "black overdyed black denim", the Dry Black Tar offers a soft hand feel and a deep black hue that gradually fades into smooth, gray tones.
  • Members only
    Nudie Jeans Danny Ace Selvage Denim Jacket in Dry Blue worn by a model walking outdoors.
    Nudie Jeans Danny Ace Selvage Denim Jacket in Dry Blue, close-up of the chest pocket and contrasting tobacco stitching.
    Nudie Jeans Danny Ace Selvage Denim Jacket in Dry Blue, a men's regular fit denim jacket shown laid flat.
    Nudie Jeans Danny Ace Selvage Denim Jacket in Dry Blue, back view of the men's regular fit jacket laid flat.
    Nudie Jeans Danny Ace Selvage Denim Jacket in Dry Blue, close-up of the collar, jacron patch and chest pockets.
    Nudie Jeans Danny Ace Selvage Denim Jacket in Dry Blue, shown from the side on a male model.
    Nudie Jeans Danny Ace Selvage Denim Jacket Dry Blue, close-up showing the texture of the rigid Japanese selvage denim.
    Nudie Jeans Danny Ace Selvage Denim Jacket in Dry Blue, a men's regular fit jacket shown on a model from the back.
    Nudie Jeans Danny Ace Selvage Denim Jacket in Dry Blue, close-up showing the pink selvage ID line on the inner placket.
    Nudie Jeans Danny Ace Selvage Denim Jacket, close-up of the cuff with its red-line selvage detail and branded silver button.
    Nudie Jeans Danny Ace Selvage Denim Jacket in Dry Blue, shown on a model from the front as part of a full outfit.

    Danny Ace Selvage Denim Jacket Dry Blue

    850 NZD

    Danny, our regular fit denim jacket crafted from the extraordinary Dry Ace Selvage. Made from organic cotton.
  • Members only
    Nudie Jeans Tuff Tony Dry Ace Selvage, back view of a man walking in the loose fit, wide leg jeans.
    Nudie Jeans Tuff Tony Dry Ace Selvage, a pair of men's loose fit, wide-leg jeans in dry selvage denim, shown laid flat.
    Nudie Jeans Tuff Tony Dry Ace Selvage, worn by a model outdoors styled with a white t-shirt and dark denim jacket.
    Nudie Jeans Tuff Tony Dry Ace Selvage, men's loose fit jeans in dark selvage denim shown on a model from the front.
    Nudie Jeans Tuff Tony Dry Ace Selvage, a worn-in pair of men's loose fit jeans showing the back, laid flat.
    Nudie Jeans Tuff Tony Dry Ace Selvage, men's loose fit jeans shown folded in half and laid flat.
    Nudie Jeans Tuff Tony Dry Ace Selvage, a worn-in and faded pair of loose-fit jeans, laid flat on a paper background.
    Nudie Jeans Tuff Tony Dry Ace Selvage jeans, shown on a model from a rear three-quarter view to display the loose, wide fit.

    Tuff Tony Dry Ace Selvage

    690 NZD

    Jeans made in a 14.2 oz. Japanese selvage denim with an aging property that is simply ace.
  • Members only
    Nudie Jeans Conny Denim Jacket in Dry Black Tar, a men's slim fit jacket worn by a model standing outdoors.
    Nudie Jeans Conny Denim Jacket in Dry Black Tar, a men's slim fit jacket laid flat against a white background.
    Nudie Jeans Conny Denim Jkt in Dry Black Tar, shown from behind on a model to highlight the signature back yoke embroidery.
    Nudie Jeans Conny Denim Jacket in Dry Black Tar, a men's slim fit jacket shown from the back against a white background.
    Nudie Jeans Conny Denim Jacket in Dry Black Tar, a close-up of the chest showing the collar, silver buttons, and pockets.
    Nudie Jeans Conny Denim Jacket in Dry Black Tar, close-up of the signature embroidery on the back yoke.
    Nudie Jeans Conny Denim Jkt in Dry Black Tar, close-up of the sleeve cuff showing the branded antique silver button.
    Nudie Jeans Conny Denim Jacket in Dry Black Tar, close-up of the back waistband adjuster tabs and antique silver buttons.
    Nudie Jeans Conny Denim Jacket Dry Black Tar, close-up of the branded antique silver buttons and black stitching.

    Conny Denim Jkt Dry Black Tar

    380 NZD

    The Nudie Jeans classic, Conny - a slim fit denim jacket with our signature asymmetrical chest pockets and back yoke embroidery.
  • Members only
    Nudie Jeans Flare Glenn Streaky Worn, men's regular fit flared jeans in a mid-blue wash, seen from behind on a walking model.
    Nudie Jeans Flare Glenn Streaky Worn, men's regular fit flared jeans in a mid-blue wash, shown laid flat.
    Nudie Jeans Flare Glenn in Streaky Worn, a men's mid-blue flared jean, shown from the front being worn.
    Nudie Jeans Flare Glenn Streaky Worn, men's flared jeans in a mid-blue wash, laid flat and folded.
    Nudie Jeans Flare Glenn Streaky Worn, a collage showing the original 2001 Glenn fit, with men in worn-in flared jeans.
    Nudie Jeans Flare Glenn in Streaky Worn, close-up of the back showing the jacron patch and signature pocket stitching.
    Nudie Jeans Flare Glenn jeans in Streaky Worn, close-up of the coin pocket with copper trims and textured mid-blue wash.
    Nudie Jeans Flare Glenn in Streaky Worn, close-up of the hem showing the rigid denim's texture and tobacco-colored stitching.

    Flare Glenn Streaky Worn

    350 NZD

    Mid-waist, regular-fit jeans with a flared leg, in a unique wash with vertical slubbiness and a crosshatch texture. The greenish-blue hue and dusty abrasions add character. Made from organic cotton.
  • Members only
    Nudie Jeans Rad Rufus Dry Ace Selvage, men's regular fit dry selvage jeans, shown folded flat against a neutral background.
    Nudie Jeans Rad Rufus Jeans in Dry Ace Selvage, a pair of men's regular straight fit jeans shown laid flat.
    Nudie Jeans Rad Rufus Dry Ace Selvage, men's regular fit jeans folded in half and laid flat on a white background.
    Nudie Jeans Rad Rufus Dry Ace Selvage, a detailed close-up of the back showing the jacron patch, waistband, and back pocket.
    Nudie Jeans Rad Rufus in Dry Ace Selvage, close-up of the front pocket showing the selvage detail on the coin pocket.
    Nudie Jeans Rad Rufus Dry Ace Selvage, close-up of the cuffed leg hem displaying the classic redline selvage detail.

    Rad Rufus Dry Ace Selvage

    690 NZD

    High-waist, regular straight-fit jeans in the exceptional Dry Ace Selvage denim with a rustic texture and deep redcast indigo hue. Made from organic cotton.
  • Members only
    Nudie Jeans George Ace Selvage Denim Shirt in dry blue, worn by a model with light wash jeans.
    Nudie Jeans George Ace Selvage Denim Shirt in Dry Blue, a men's regular fit shirt shown laid flat.
    Nudie Jeans George Ace Selvage Denim Shirt in Dry Blue, close-up of the chest showing the collar, yoke, and snap pockets.
    Nudie Jeans George Ace Selvage Denim Shirt in Dry Blue, back view of a male model wearing the regular fit shirt.
    Nudie Jeans George Ace Selvage Denim Shirt, a close-up showing the chest pocket, cuff, and red selvage detail.
    Nudie Jeans George Ace Selvage Denim Shirt in Dry Blue, close-up of the snap button placket showing the selvage detail.

    George Ace Selvage Denim Shirt

    850 NZD

    George, our regular fit shirt crafted from the extraordinary Dry Ace Selvage. Made from organic cotton.
  • Members only
    Nudie Jeans Solid Ollie The First jeans in Dry Blue, folded and laid flat against a rust-colored background.
    Nudie Jeans Solid Ollie The First jeans, a pair of men's slim fit jeans frozen in a block of ice on a sidewalk.
    Nudie Jeans Solid Ollie The First in Dry Blue, a men's slim fit jean, worn by a model against an orange background.
    Nudie Jeans Solid Ollie The First in Dry Blue, close-up of the back showing the ecru jacron patch and pocket embroidery.
    Nudie Jeans Solid Ollie The First in Dry Blue, men's slim fit jeans shown laid flat against a rust-colored background.
    Nudie Jeans Solid Ollie The First jeans in Dry Blue, close-up of the ecru patch and back pocket frozen in a block of ice.
    Nudie Jeans Solid Ollie The First in Dry Blue, close-up of the front pocket showing the copper trims and tobacco stitching.
    Nudie Jeans Solid Ollie The First in Dry Blue, close-up of a back pocket showing the tobacco stitching on the dry denim.

    Solid Ollie The First

    370 NZD

    Solid Ollie The First: Fourth to land, but still The First— why ruin a good name? Crafted from our absolute favorite stretch denim fabrics and featuring special detailing, limited to just 550 pieces.
  • Members only
    Nudie Jeans Steady Eddie II Gravity Selvage, regular tapered fit jeans shown on a male model standing against a rusted wall.
    Nudie Jeans Steady Eddie II Gravity Selvage, close-up of the back pocket showing the special Gravity Selvage tag.
    Nudie Jeans Steady Eddie II Gravity Selvage, close-up of the limited edition 'Gravity' apple graphic on the pocket bag.
    Nudie Jeans Steady Eddie II Gravity Selvage, front and back of a worn pair demonstrating its heavy fading and wear patterns.
    Nudie Jeans Steady Eddie II Gravity Selvage, men's regular tapered fit jeans shown on a model from the side.
    Nudie Jeans Steady Eddie II Gravity Selvage, close-up of the folded cuff showing the heavyweight denim and selvage seam.
    Nudie Jeans Steady Eddie II Gravity Selvage, close-up of the front pocket's selvage coin pocket and tobacco stitching.
    Nudie Jeans Steady Eddie II Gravity Selvage, men's dark rigid jeans, shown from the side with hand in the back pocket.

    Steady Eddie II Gravity Selvage

    800 NZD

    Numbered and limited to 430 pcs worldwide. 100 pcs available online. Regular fit jeans with a tapered leg in heavyweight 18 oz. Gravity Selvage denim from Kaihara Mills. Crafted from organic cotton.