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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Timeless Essentials

17
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  • Nudie Jeans Western Silver Belt in Black, a Western-style leather belt with a silver buckle, laid flat.
    Nudie Jeans Western Silver Belt in Black, a close-up detail shot of the silver-toned western buckle, loops, and tip.
    Nudie Jeans Western Silver Belt in Black, a leather belt with a silver western buckle, laid flat on a white background.

    Western Silver Belt Black

    155 NZD

    Classic western-style belt made from vegetable-tanned full-grain leather.
  • Nudie Jeans Western Silver Belt in Dark Brown, a western-style leather belt with a silver buckle, shown coiled and laid flat.
    Nudie Jeans Western Silver Belt in Dark Brown, a western-style leather belt laid flat against a white background.
    Nudie Jeans Western Silver Belt in Dark Brown, close-up of the ornate western-style silver buckle, loops, and pointed tip.
    Nudie Jeans Western Silver Belt in Dark Brown, close-up of the silver buckle and textured leather strap.
    Nudie Jeans Western Silver Belt in Dark Brown, close-up of the inside showing stamped logo, size, and material info.

    Western Silver Belt Dark Brown

    155 NZD

    Classic western-style belt made from vegetable-tanned full-grain leather.
  • Nudie Jeans Uno Everyday Tee in Chalk White, shown from the front on a male model.
    Nudie Jeans Uno Everyday Tee in Chalk White, a men's relaxed fit t-shirt laid flat.
    Nudie Jeans Uno Everyday Tee in Chalk White, a men's relaxed fit t-shirt shown from the back on a model.
    Nudie Jeans Uno Everyday Tee in Chalk White, close-up of the hem showing the external orange Nudie Jeans Co. logo tag.
    Nudie Jeans Uno Everyday Tee in Chalk White, close-up on a model showing the crew neck, shoulder, and sleeve.

    Uno Everyday Tee Chalk White

    120 NZD

    Relaxed fit crew neck tee in organic cotton jersey.
  • Nudie Jeans Uno Everyday Tee in Black, worn by a model with his arms crossed, standing on a dock by the water.
    Nudie Jeans Uno Everyday Tee in Black, a men's relaxed fit t-shirt shown laid flat against a white background.
    Nudie Jeans Uno Everyday Tee in Black, close-up showing the crew neck, shoulder, and sleeve detail.
    Nudie Jeans Uno Everyday Tee in Black, close-up of the hem showing the woven Nudie Jeans Co. logo tag.

    Uno Everyday Tee Black

    120 NZD

    Relaxed fit crew neck tee in organic cotton jersey.
  • Nudie Jeans Joni T-shirt in Solid Offwhite, a women's regular fit tee worn by a model in front of a corrugated wall.
    Nudie Jeans Joni Solid T-shirt in Offwhite, a women's regular fit t-shirt shown laid flat against a white background.
    Nudie Jeans Joni T-shirt in Solid Offwhite, a women's regular fit t-shirt, hanging on a hanger against a wooden background.
    Nudie Jeans Joni T-shirt in Offwhite, a women's regular fit t-shirt worn by a model standing outdoors.
    Nudie Jeans Joni Solid T-shirt in Offwhite, close-up of the red NJ logo embroidered on the sleeve.
    Nudie Jeans Joni Solid T-shirt in Offwhite, a women's regular fit t-shirt shown laid flat against a white background.

    Joni Solid Offwhite

    100 NZD

    Regular fit crew neck tee in organic cotton with a small NJ embroidery on the left sleeve.
  • Nudie Jeans Joni Solid T-shirt in Antracite, a women's regular fit T-shirt shown laid flat.
    Nudie Jeans Joni Solid T-shirt in Antracite, a women's regular fit t-shirt shown on a model against a white background.
    Nudie Jeans Joni Solid T-shirt in Antracite, a women's regular fit t-shirt shown on a model from the front.
    Nudie Jeans Joni Solid Antracite T-shirt in Antracite, a close-up showing the crew neck collar and shoulder.
    Nudie Jeans Joni Solid T-shirt in Antracite, women's regular fit, shown from the back on a model against a white background.
    Nudie Jeans Joni Solid T-shirt in Antracite, close-up of the sleeve showing the tonal NJ embroidery.
    Nudie Jeans Joni Solid T-shirt in Antracite, a women's regular fit t-shirt shown laid flat against a white background.

    Joni Solid Antracite

    100 NZD

    Regular fit crew neck tee in organic cotton with a small NJ embroidery on the left sleeve.
  • Nudie Jeans Eddy Rider Leather Jacket in Black, worn by a male model standing against a wall with his hand in a pocket.
    Nudie Jeans Eddy Rider Leather Jacket in Black, a men's regular fit leather jacket shown laid flat.
    Nudie Jeans Eddy Rider Leather Jacket in Black, close-up of the back showing the v-shaped yoke and collar detail.
    Nudie Jeans Eddy Rider Leather Jacket in Black, a men's regular fit leather jacket laid flat against a white background.
    Nudie Jeans Eddy Rider Leather Jacket in Black, close-up of the point collar, silver zip, and inner brand label.
    Nudie Jeans Eddy Rider Leather Jacket in Black, close-up of the sleeve showing the silver zipper detail.
    Nudie Jeans Eddy Rider Leather Jacket in Black, close-up of the silver metal buckle on the adjustable side tab.
    Nudie Jeans Eddy Rider Leather Jacket in Black, close-up of the silver zipped side pocket and grainy buffalo leather.

    Eddy Rider Leather Jacket Black

    1 200 NZD

    Regular fit leather jacket with retro-inspired silhouette crafted in sturdy buffalo leather.
  • Nudie Jeans Greta Biker Leather Jacket in Black, shown on a female model leaning against a red and beige wall.
    Nudie Jeans Greta Biker Leather Jacket in Black, a women's regular fit biker jacket shown laid flat.
    Nudie Jeans Greta Biker Leather Jacket in Black, a regular fit women's jacket on a model leaning against a wall.
    Nudie Jeans Greta Biker Leather Jacket in Black, women's jacket shown from the back laid flat.
    Nudie Jeans Greta Biker Leather Jacket in Black, a women's regular fit leather jacket with a shearling collar, laid flat.
    Nudie Jeans Greta Biker Leather Jacket in Black, close-up of the worn-in buffalo leather texture and silver zipper details.
    Nudie Jeans Greta Biker Leather Jacket in Black, a close-up of the sleeve, side zippered pocket, and adjustable hem strap.
    Nudie Jeans Greta Biker Leather Jacket Black, women's leather jacket with detachable shearling collar, laid flat.

    Greta Biker Leather Jacket Black

    1 200 NZD

    Biker jacket made from heavy buffalo leather with a detachable shearling collar. Regular fit.
  • Nudie Jeans Saga Leather Blazer in Black, worn by a model leaning over to adjust her boot against a concrete wall.
    Nudie Jeans Saga Leather Blazer in Black, a women's jacket laid flat showing the front and the inner neck brand label.
    Nudie Jeans Saga Leather Blazer in Black, a women's regular fit blazer shown on a model from the front.
    Nudie Jeans Saga Leather Blazer in Black, close-up of the collar showing the inner label and front buttons.
    Nudie Jeans Saga Leather Blazer in Black, close-up of the branded Corozo button on the grainy goat leather.
    Nudie Jeans Saga Leather Blazer in Black, close-up of the front patch pocket showing the leather texture and stitching.
    Nudie Jeans Saga Leather Blazer in Black, a close-up of the sleeve cuff showing the goat leather texture and stitching.

    Saga Leather Blazer Black

    1 000 NZD

    Blazer crafted in black, supple goat leather. Regular fit.
  • Coming soon
    Nudie Jeans Lovis Herringbone Jacket in Blue, shown on a female model with matching trousers against a white background.
    Nudie Jeans Lovis Herringbone Jacket in Blue, a women's regular fit work jacket shown laid flat.
    Nudie Jeans Lovis Herringbone Jacket in Blue, a women's work jacket shown from the back on a model.
    Nudie Jeans Lovis Herringbone Jacket in Blue, a close-up of the chest pocket with brand label and the sleeve.
    Nudie Jeans Lovis Herringbone Jacket Blue, a close-up of the herringbone fabric, black buttons, and front pocket stitching.
    Nudie Jeans Lovis Herringbone Jacket in Blue, close-up of the collar showing the inner label and herringbone fabric.
    Nudie Jeans Lovis Herringbone Jacket in Blue, a women's regular fit work jacket laid flat against a light background.

    Lovis Herringbone Jacket Blue

    360 NZD

    Regular-fit work jacket crafted from exquisite herringbone twill. Made from organic cotton.
  • Nudie Jeans Buddy Herringbone Chore Jacket in Blue, worn by a model as part of a full outfit against a white background.
    Nudie Jeans Buddy Herringbone Chore Jacket in Blue, a men's regular fit chore jacket laid flat against a white background.
    Nudie Jeans Buddy Herringbone Chore Jacket in Blue, close-up showing the herringbone fabric, chest pocket, and sleeve detail.
    Nudie Jeans Buddy Herringbone Chore Jacket in Blue, a men's regular fit jacket, shown from the back on a model.
    Nudie Jeans Buddy Herringbone Chore Jacket in Blue, a close-up of the collar, neck label, and herringbone twill fabric.
    Nudie Jeans Buddy Herringbone Chore Jacket in Blue, close-up of the herringbone twill fabric and black Corozo button detail.
    Nudie Jeans Buddy Herringbone Chore Jacket in Blue, a men's regular fit chore jacket shown laid flat.

    Buddy Herringbone Chore Jacket Blue

    400 NZD

    Regular-fit chore jacket with a neat and spacious design crafted from exquisite organic herringbone twill fabric.
  • Nudie Jeans Buddy Herringbone Chore Jacket in olive, a men's regular fit jacket in herringbone twill, shown laid flat.
    Nudie Jeans Buddy Herringbone Chore Jacket in Olive, a men's regular fit jacket, worn by a model and shown from the front.
    Nudie Jeans Buddy Herringbone Chore Jacket in Olive, a men's regular fit jacket, worn by a model and shown from the back.
    Nudie Jeans Buddy Herringbone Chore Jacket in Olive, a close-up showing the collar, buttons, and interior neck label.
    Nudie Jeans Buddy Herringbone Chore Jacket, a close-up of the olive herringbone twill fabric on the sleeve cuff.
    Nudie Jeans Buddy Herringbone Chore Jacket in Olive, a close-up of the chest pocket with its NJ logo and herringbone fabric.
    Nudie Jeans Buddy Herringbone Chore Jacket in Olive, a close-up of the olive Corozo button and herringbone twill fabric.
    Nudie Jeans Buddy Herringbone Chore Jacket in Olive, a close-up of the olive green herringbone twill fabric.

    Buddy Herringbone Chore Jacket Olive

    450 NZD

    Our regular-fit jacket Buddy crafted from exquisite herringbone twill fabric.
  • Nudie Jeans Roffe Slub T-Shirt in Offwhite, a men's regular fit t-shirt shown laid flat.
    Nudie Jeans Roffe Slub T-Shirt in Offwhite, close-up of the ribbed crew neck and inner brand label.
    Nudie Jeans Roffe Slub T-Shirt in Offwhite, a close-up showing the slubby texture of the organic cotton fabric.
    Nudie Jeans Roffe Slub T-Shirt in Offwhite, a close-up of the sleeve showing the slub texture and mouse teeth stitching.
    Nudie Jeans Roffe Slub T-shirt in Offwhite, a men's regular fit t-shirt shown laid flat against a white background.

    Roffe Slub T-Shirt Offwhite

    100 NZD

    Regular fit crew neck t-shirt crafted in slubby, organic cotton jersey. Finished with a 1x1 neck rib and subtle mouse teeth stitches at hem and sleeves.
  • Nudie Jeans Roffe Slub T-shirt in Black, a men's regular fit t-shirt shown laid flat against a white background.
    Nudie Jeans Roffe Slub T-Shirt in Black, close-up of the crew neck collar and interior brand label.
    Nudie Jeans Roffe Slub T-Shirt in Black, close-up detail of the sleeve showing the slubby organic cotton and hem stitching.
    Nudie Jeans Roffe Slub T-Shirt in Black, a close-up shot showing the texture of the slubby organic cotton jersey.
    Nudie Jeans Roffe Slub T-shirt in Black, a men's regular fit t-shirt laid flat.

    Roffe Slub T-Shirt Black

    100 NZD

    Regular fit crew neck t-shirt crafted in slubby, organic cotton jersey. Finished with a 1x1 neck rib and subtle mouse teeth stitches at hem and sleeves.
  • Nudie Jeans August Rib Cotton Sweater in Navy, a men's regular fit sweater worn by a model against a blue tiled wall.
    Nudie Jeans August Rib Cotton Sweater in Navy, a men's regular fit rib-knit sweater laid flat on a white background.
    Nudie Jeans August Rib Cotton Sweater in Navy, a close-up of the ribbed crew neckline and the Nudie Jeans Co. label.
    Nudie Jeans August Rib Cotton Sweater in Navy, close-up of the sleeve cuff showing the ribbed knit detail.
    Nudie Jeans August Rib Cotton Sweater in Navy, close-up of the full cardigan stitch knit.
    Nudie Jeans August Rib Cotton Sweater in Navy, a men's regular fit rib-knit sweater shown laid flat.

    August Rib Cotton Sweater Navy

    350 NZD

    Crew neck, rib knit sweater made with 100% organic cotton. Regular fit.
  • George Another Kind Of Blue Denim Shirt
    George Another Kind Of Blue Denim Shirt
    George Another Kind Of Blue Denim Shirt
    George Another Kind Of Blue Denim Shirt
    George Another Kind Of Blue Denim Shirt

    George Another Kind Of Blue Denim Shirt

    290 NZD

    Regular fit denim shirt with evident western vibes, well-worn with a uniform blue tone. Made with organic cotton.
  • Nudie Jeans George Selvage Denim Shirt in Dry Black, a men's shirt worn by a model standing in front of a concrete wall.
    Nudie Jeans George Selvage Denim Shirt in Dry Black, a men's regular fit denim shirt laid flat against a white background.
    Nudie Jeans George Selvage Denim Shirt in Dry Black, worn by a male model standing outdoors against a concrete wall.
    Nudie Jeans George Selvage Denim Shirt in Dry Black, close-up of the collar, yoke, and snap-button chest pockets.
    Nudie Jeans George Selvage Denim Shirt in Dry Black, close-up of the sleeve cuff showing the antique silver snap buttons.
    Nudie Jeans George Selvage Denim Shirt in Dry Black, close-up of a branded antique silver snap button on the textured denim.
    Nudie Jeans George Selvage Denim Shirt in Dry Black, close-up of the rigid Japanese selvage denim fabric.

    George Selvage Denim Shirt Dry Black

    850 NZD

    Regular fit denim shirt with evident Western vibes, crafted in our all-time favorite Japanese black selvage denim.