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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Curated by: Mattis

Man with microphone on a poster for "Curated by: Mattis," promoting a Malmö event in August 2024 by Nudie Jeans Co.

Swedish rap artist Mattis is known for releasing his lyrics before the actual songs, giving fans a “read-the-book-before-you-watch-the-movie” twist on music. Under his own label, Mvh, he not only releases music but also organizes live events and runs the magazine Mvh Magasin. We even had the pleasure of co-hosting an Mvh event with Mattis in our Malmö store earlier this year.

Mattis performs on a dimly lit stage with a musicians, and instruments. The audience's hands are visible in the foreground.
Mattis performs on a dimly lit stage with a musicians, and instruments. The audience's hands are visible in the foreground.

Mattis' Curated by playlist is a personal selection of the songs he's been playing on repeat lately—an eclectic mix of salsa, jazz, rap, and everything in between. It includes something new, something old, and something blue (ofc).

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She's obsessed with melody. And denim. Even the smell of denim gets her excited, she claims. Polly Money grew up on music, and since denim is pretty much the fifth member of any band worth listening to, we get the connection. Music + jeans = The daily essentials. Read our interview with Polly Money.

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Man with microphone on a poster for "Curated by: Mattis," promoting a Malmö event in August 2024 by Nudie Jeans Co.
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