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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Curated by: Mira Ray

At 25, Mira became a mom and thought her music career was over. She believed her chance to pursue music had passed as she stepped into motherhood and adulthood.

Fast forward to the fall of 2021, Mira was fired from her full-time job. This unexpected turn of events sparked a transformation inside her, like she got a chance to live her life over. Immersing herself in 375 horoscopes a day, she seized the opportunity to separate from her partner, which resulted in her first EP, Age of Aquarius. One music journalist even called her "A primal force from Vitabergen." 

Despite the challenges, Mira put everything she had into music. She took extra jobs and tried to manage life as a single mom. Her song "Dom kallar henne mamma"(They call her mom) is precisely about this struggle and dedication.
 Eventually, Mira had to choose between the office or rock. She chose rock. After a summer on tour with David Ritschard, she began writing songs in Swedish and reconnected with her younger, politically and passionate self. This reconnection led to a Swedish EP, set to be released, Friday the 13th (lucky us!).

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