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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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The Nudie Jeans Guide to Selvage Denim

To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's too important for us to call it just that. But what is selvage denim, and what makes it so unique? For the layman, it's a white stripe with colored, contrasting yarns woven into the outseam of someone's cuffed jeans. To others, it is craftsmanship at its finest – the pinnacle of denim engineering.

All denim fabrics are woven on weaving looms. The yarns running from top to bottom are called the warp, and the yarns running from side to side are called weft. The interlocking of warp and weft is what creates the weave. In essence, all weaves are created equal; selvage denim is produced on old shuttle looms. One single thread pushed back and forth on the loom, in continuous motion, creating a self-bound edge on both sides. That's why it's sometimes referred to as selvedge denim or, in some cases, self-edge denim.

So, the self-bound edge is a beautiful detail, but it also keeps the fabric edges from fraying. For jeans, the selvage is mainly used for the outseam since it can be secured with a single seam alone, making it great from a construction perspective. As a technical term, the selvage is actually used for all woven fabrics.

The contrasting yarn in the selvage is called selvage-ID. The color of the contrasting yarn was a signature telling which denim mill had made the fabric and for that mill to differentiate the weaves they produced. Today the most commonly used color is red but, at Nudie Jeans, we have our very own orange selvage ID. In a nod to history, we also opt for various other colors internally, especially for the limited runs but also for the running. For example, "Dry Selvage" features an orange ID, while "Dry Ace" carries a Sakura ID.

So, is selvage denim superior to non-selvage denim? Given its historical significance, and since it is a part of our heritage, we will always hold selvage denim in higher regard than non-selvage denim. Because in all aspects, it's true craftsmanship. The process is slower and the output lower, which is reflected in the price tag. Add to that machinery, which may sometimes be more than 100 years old and needs a lot of maintenance. Then you need artisans who know their way around these looms. The mills that produce selvage denim have an incredible eye for detail, which becomes evident in the fabrics – both in the dry state of the fabric but even more so once they are worn in.

So, we won't claim selvage denim is superior based on technical qualities. Still, we will argue that it, in most cases, possesses more excellent aesthetic qualities. And for that reason alone, we regard selvage as the finest denim there is.

Dry Selvage

Our heritage 13.75 oz. selvage denim that has been with us since day one. It's made by the almighty Kaihara, Fukuyama, Hiroshima Prefecture, Japan. The Dry Selvage is known for its unmistakable stiffness and mesmerizing blend of green and redcast aging trajectory. It comes with our very own orange selvage ID, and we proudly offer it in multiple fits.

Dry Selvage

Dry Ace Selvage

Okayama prefecture is the birthplace of Japanese denim, and micro-mill Shinya in Kojima embodies denim craftsmanship to the fullest extent. This 14.2 oz. selvage denim features a deeply saturated pure indigo tone and a rustic ring spin character. Dry Ace is a true testament to Shinya’s artisanal craftsmanship, and we proudly offer it in multiple fits. Dry Ace comes with Sakura selvage-ID.

Dry Ace Selvage

Dry Black Selvage

A pitch-black 12.75 oz. stretch selvage denim woven by our longtime partner Bossa, in Adana, Türkiye. Both warp and weft have been yarn-dyed with sulfur black, rendering a black denim that ages with high contrast. The slubby yarns render a salt and peppery grain and streaky texture that makes this denim widely different from regular black denim. Dry Black Selvage features an orange selvage-ID.

Dry Black Selvage

Dry Twilight Selvage

A robust 15 oz. rigid Italian selvage denim woven on vintage Ruti shuttle looms by Candiani in Lombardy, Italy. The Twilight Selvage features a pure-indigo dyed warp with a unique brilliant super blue hue and subtle redcast, reminiscent of twilight skies. The slightly irregular ring-spun yarns and dense fabric ensure that the denim ages beautifully, rendering a slight vertical streakiness and marble texture. Candiani employs a special dyeing technique allowing very superficial absorption of dye, giving the Twilight Selvage its fast-fading property. Twilight Selvage features a red selvage ID.

Dry Twilight Selvage

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Dry Selvage

Nudie Jeans Steady Eddie II Dry Selvage jeans, worn by a man playing a keyboard, showcasing a beautifully broken-in look.

Steady Eddie II Dry Selvage

280 USD

The denim in these jeans, the Kaihara selvage, has an incredible aging property. It left us in awe back in 2001, and until this day it still does. This is our first selvage denim and one of the reasons Nudie Jeans exists - this is our heritage.
Nudie Jeans Gritty Jackson jeans in Dry Selvage, men's regular fit jeans laid flat against a white background.

Gritty Jackson Dry Selvage

280 USD

Regular fit selvage jeans with a straight leg. The Kaihara selvage has an incredible aging property. It left us in awe back in 2001, and until this day it still does. This is our first selvage denim and one of the reasons Nudie Jeans exists - this is our heritage.
Nudie Jeans Wide Heidi in Dry Selvage, women's wide-leg jeans, shown on a model from the side standing on a pier.

Wide Heidi Dry Selvage

280 USD

Loose, low-waist fit with a wide leg, made from 13.75 oz. Kaihara selvage denim. Tightly woven with slubby yarns and an orange selvage ID line. Made from organic cotton.

Dry Ace Selvage

Members only
Nudie Jeans Tuff Tony Dry Ace Selvage, a pair of men's loose fit, wide-leg jeans in dry selvage denim, shown laid flat.

Tuff Tony Dry Ace Selvage

400 USD

Jeans made in a 14.2 oz. Japanese selvage denim with an aging property that is simply ace.
Members only
Nudie Jeans Danny Ace Selvage Denim Jacket in Dry Blue worn by a model walking outdoors.

Danny Ace Selvage Denim Jacket Dry Blue

540 USD

Danny, our regular fit denim jacket crafted from the extraordinary Dry Ace Selvage. Made from organic cotton.
Members only
Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular fit jeans laid flat against a white background.

Gritty Jackson Dry Ace Selvage

400 USD

One of our absolute favorite Japanese Selvage fabrics is back in our most versatile regular fits to date. Behold the almighty Gritty Jackson Dry Ace Selvage!
Members only
Nudie Jeans Rad Rufus Jeans in Dry Ace Selvage, a pair of men's regular straight fit jeans shown laid flat.

Rad Rufus Dry Ace Selvage

400 USD

High-waist, regular straight-fit jeans in the exceptional Dry Ace Selvage denim with a rustic texture and deep redcast indigo hue. Made from organic cotton.
Members only
Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the indigo back pocket embroidery on Japanese selvage denim.

Steady Eddie II Dry Ace Selvage

400 USD

Jeans made in a 14.2 oz. Japanese selvage denim with an aging property that is simply ace.
Members only
Nudie Jeans George Ace Selvage Denim Shirt in Dry Blue, a men's regular fit shirt shown laid flat.

George Ace Selvage Denim Shirt

540 USD

George, our regular fit shirt crafted from the extraordinary Dry Ace Selvage. Made from organic cotton.
Nudie Jeans Uno Ace T-shirt in Chalk White, men's relaxed fit t-shirt shown laid flat.

Uno Ace T-shirt Chalk White

80 USD

T-shirt especially made to go perfectly with our love for Japanese dry denim.

Dry Black Selvage

Nudie Jeans Rad Rufus Dry Black Selvage, back of the men's regular fit black jeans with rolled cuffs, laid flat.

Rad Rufus Dry Black Selvage

280 USD

High-waist, regular-fit jeans in 14.5 oz Japanese black selvage denim. The tight weave and unique yarn-dyeing yield striking fades with wear. Made from organic cotton.
Nudie Jeans Tuff Tony Dry Black Selvage shown on a male model wearing a denim jacket in an industrial setting.

Tuff Tony Dry Black Selvage

280 USD

Wide-leg loose-fit jeans crafted from our all-time favorite Japanese black selvage denim. This 14.5 oz. organic selvage denim is a testament to Kurabo Mills' blend of heritage and innovative denim craftsmanship.
Nudie Jeans Steady Eddie II Dry Black Selvage, men's regular fit jeans shown folded and laid flat against a white background.

Steady Eddie II Dry Black Selvage

280 USD

Regular-fit jeans with a tapered leg crafted from our all-time favorite Japanese black selvage denim. This 14.5 oz. organic selvage denim is a testament to Kurabo Mills' blend of heritage and innovative denim craftsmanship.
Nudie Jeans Lean Dean Dry Black Selvage, men's slim fit jeans shown laid flat against a light background.

Lean Dean Dry Black Selvage

240 USD

Without a doubt a favorite of ours - the almighty slim, tapered, fit Lean Dean in a crispy dry black comfort stretch selvage denim.

Dry Twilight Selvage

Nudie Jeans Clean Eileen Dry Twilight Selvage, women's loose fit wide leg jeans shown laid flat.

Clean Eileen Dry Twilight Selvage

260 USD

Loose-fit jeans with a wide leg and high waist made from the Twilight Selvage denim by Candiani in Italy. This pure-indigo dyed fabric offers a brilliant blue hue with a subtle redcast. Made from organic cotton.