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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2
Re-use Gold #2

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Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.

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The denim in these jeans, the Kaihara selvage, has an incredible aging property. It left us in awe back in 2001, and until this day it still does. This is our first selvage denim and one of the reasons Nudie Jeans exists - this is our heritage.
Nudie Jeans Gritty Jackson jeans in Dry Selvage, men's regular fit jeans laid flat against a white background.

Gritty Jackson Dry Selvage

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Regular fit selvage jeans with a straight leg. The Kaihara selvage has an incredible aging property. It left us in awe back in 2001, and until this day it still does. This is our first selvage denim and one of the reasons Nudie Jeans exists - this is our heritage.
Men's Re-use /
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Re-use Gold #2

400 USD

Fearless Freddie from 2017. Started out as dry. Made from Japanese selvage denim (Kaihara). Worn for about 3 years, and washed 3–5 times. Size W30 L30.

Men's Re-use /
Fearless Freddie

Re-use Gold #2

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Fearless Freddie from 2017. Started out as dry. Made from Japanese selvage denim (Kaihara). Worn for about 3 years, and washed 3–5 times. Size W30 L30.

Re-use Gold #2 | Nudie Jeans | Create tomorrow's vintage | Organic cotton