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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Men's T-shirts

Roy Unlucky T-Shirt Yellow

90 USD

Crew neck tee in organic cotton knit made with ring spun yarn, giving an open knit with irregular character and a little hairiness. The beautiful faded shade and vintage look result from the pigment-dyeing process, and on top of that, a garment stone wash. This gives the kind of lived-in outlook that we think goes so well with denim.

Nudie Jeans Roy Unlucky T-Shirt in Yellow, a men's regular fit t-shirt shown in a close-up of the chest print.
Nudie Jeans Roy Unlucky T-Shirt in Yellow, a men's regular fit t-shirt laid flat.
Nudie Jeans Roy Unlucky T-Shirt in Yellow, a men's t-shirt showing a close-up of the ribbed crew neck and chest print.
Nudie Jeans Roy Unlucky T-Shirt in Yellow, a close-up showing the texture of the organic cotton fabric.
Nudie Jeans Roy Unlucky T-Shirt in Yellow, showcasing the 'Bad News' themed print artwork.
Nudie Jeans Roy Unlucky T-Shirt in Yellow, a men's regular fit t-shirt shown in a close-up of the chest print.
Nudie Jeans Roy Unlucky T-Shirt in Yellow, a men's regular fit t-shirt laid flat.
Nudie Jeans Roy Unlucky T-Shirt in Yellow, a men's t-shirt showing a close-up of the ribbed crew neck and chest print.
Nudie Jeans Roy Unlucky T-Shirt in Yellow, a close-up showing the texture of the organic cotton fabric.
Nudie Jeans Roy Unlucky T-Shirt in Yellow, showcasing the 'Bad News' themed print artwork.
Men's T-shirts

Roy Unlucky T-Shirt Yellow

90 USD

Crew neck tee in organic cotton knit made with ring spun yarn, giving an open knit with irregular character and a little hairiness. The beautiful faded shade and vintage look result from the pigment-dyeing process, and on top of that, a garment stone wash. This gives the kind of lived-in outlook that we think goes so well with denim.

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