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Model from behind wearing faded blue Nudie Jeans with visible back pocket stitching, "Nudie Jeans Sale" text overlay.

Nudie Jeans Sale, model from behind wearing mid-wash blue jeans on asphalt with hand-painted "Nudie Jeans Sale" text.

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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”, the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program – all to create vintage, not garbage.

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