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  1. BYO Block 1 svg
    BYO block 1 svg
  2. Denim is always an option, and pizza is always a great idea. And who knows better what appeals to a city's denim scene than the local denim dealer?

    Later this fall, we introduce a new fit called Rad Rufus. As an exclusive preview, we opened a pop-up pizzeria and invited ten stores worldwide to bake their own. We supplied each store with a menu of premium ingredients, and let them get creative with it.

    Ten stores, ten unique versions of Rad Rufus, limited to 25 pieces per store.

  3. Rad Rufus

    Rad Rufus is a classic yet refined, regular fit with a bit of room around the seat. It has a relaxed, straight leg with a slight taper for a well-balanced silhouette.

    So, with the Rad Rufus as a base, the stores got to choose from five dry denim, and three washed denim options. For toppings, they chose thread color, type of trims, and the back patch color.

    For added exclusivity, all 25 pairs are hand-numbered and feature neat graphics with the store name printed on the pocket lining. And to really make it a one-off, each store created their own unique embo colorway too.

  4. Baked By SVG
    Baked By SVG
  5. Bake Your Own Jeans The Denim Store SVG
    Bake Your Own Jeans The Denim Store SVG
  6. Bake Your Own Jeans Peggs & Son SVG
    Bake Your Own Jeans Peggs & Son SVG
  7. Bake Your Own Jeans Meadow SVG
    Meadow BYO svg
  8. Bake Your Own Jeans WeDressFair SVG
    Bake Your Own Jeans WeDressFair SVG
  9. Bake Your Own Jeans Cramer and Co SVG
    Bake Your Own Jeans Cramer and Co SVG
  10. Bake Your Own Jeans Baretta SVG
    Bake Your Own Jeans Baretta SVG
  11. Bake Your Own Jeans Social Status SVG
    Bake Your Own Jeans Social Status SVG
  12. Bake Your Own Jeans Jeansweark SVG
    Bake Your Own Jeans Jeansweark SVG
  13. Bake Your Own Jeans Nino Alvarez SVG
    Bake Your Own Jeans Nino Alvarez SVG
  14. Bake Your Own Jeans Story SVG
    Bake Your Own Jeans Story SVG