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What the FAQ — Jeans in the freezer, does it work?

Welcome to What the FAQ presented by Nudie Jeans:

Have you ever heard someone say that putting your jeans in the freezer will make them fresh again? This week we get to the bottom of if this tactic works or not.

About What the FAQ

What the FAQ is dedicated to answering some of the most frequently asked questions we receive here at Nudie Jeans. Whether it concerns our sustainability work, product info or general denim advice, our experts and colleagues stand ready to enlighten the Nudie Jeans community.

See more What the FAQ on the Nudie Jeans YouTube channel.