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Nudie Jeans Help Center

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Question:

When did you start your Reuse program?

Answer:

The Reuse program started somewhere back in 2012, or maybe a little earlier. Pre-loved Nudie Jeans could be exchanged for a 20% Reuse-discount on a new pair of jeans and Reuse jeans (second hand) could be bought in the shops. The official launch of the program was a part of the Repair Shop concept which was established in 2013.

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