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Which of your products are better from an environmental standpoint?

The most sustainable products to buy are secondhand products, as no new resources were used.

Our ReUse denim is therefore a very sustainable product.
Of our newly produced products, dry jeans are generally better from an environmental viewpoint, because less water is used to make them.

Pre-washed denim uses more water to get the desired look of the jeans. But in terms of the environment, the best approach is to use your garments for a long time, repair them if they break, and give them back to us if you no longer want them. Buy less, and use longer.