The most sustainable products to buy are second hand products, as this minimizes the use of new resources. Our Re-Use denim is therefore a very sustainable product.

Of our newly produced products, dry jeans are generally better from an environmental viewpoint, because less water is used to make them compared to pre-washed denim. But in terms of sustainability, the best approach is to use your garments for a long time, repair them if they break, and give them back to us if you no longer want them. Buy less, and use longer.