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Editorial

  1. The Journal - Black Denim Thumbnail

    Unbound by genre: the black denim silhouette

    Fashion has always been an integral part of music, maybe not as crucial as beats, chords, words, and melody. But no m...
    Editorial
  2. The Naked Truth About – Johan Åberg

    The Naked Truth About – Johan Åberg

    When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has le...
    Editorial
  3. The Cultivation Company Svalan

    In an episode of 'The Naked Truth About,' you met our friend and tattoo artist, Joel Albertsson. In the episode, we ...
    Editorial
  4. The Naked Truth About — Blake Hardy

    Ever since Blake was gifted his first Iron Maiden T-shirt his love for vintage clothing has only continued to grow. L...
    Editorial
  5. The Naked Truth About — Daniel Bergman

    Denim enthusiast Daniel Bergman picked up his pair of Grim Tim Dry Selvage for his wedding party. After catching regu...
    Editorial
  6. Go behind the scenes of a Re-use drop

    Meet Michael Lundin, around here; he is also known as Micke or Mike. He is our very own “repair guy,” and much like t...
    Editorial
  7. The Naked Truth About — Maria (Erixon) Levin

    It is with great pride that we introduce the great and powerful Maria (Erixon) Levin. Maria is the artistic advisor a...
    Editorial
  8. The Naked Truth About — Joel Albertsson

    Meet our friend Joel. When Joel was a kid, he either wanted to become a pirate or — a tattoo artist. The latter seeme...
    Editorial
  9. The Naked Truth About — Tsuyoshi Kawata

    Tsuyoshi bought his Tape Ted 16 Dips in Australia 2014 and has worn them regularly ever since. Once the jeans were we...
    Editorial
  10. Ashes To Ashes — The Berlin edit

    Pia and Moritz found the sun Berlin as they showcase their favorite garments from Nudie Jeans Winter 19 collection ‘A...
    Editorial
  11. Nudie Jeans x ComplexCon 2019

    ComplexCon 2019 was a blast! We pre-launched the limited edition Tsuyoshi Replica and released some LA exclusive tees...
    Editorial
  12. Uncommon People — The Munich edit

    Follow Stephanie and Malik as they take their time around Munich, visiting some favorite spots, on a clear Autumn day...
    Editorial
  13. The backstage story of Nudie Jeans

    A new book on the art of building a global brand by the founder of Nudie Jeans. BUY THE BOOK (SWEDISH / HARDBACK) BUY...
    Editorial
  14. Pronto Denim Carnival 2015

    The Pronto Denim Carnival 2015 was a great success – it always is. Denim tuk-tuk, old and new friends, well-worn deni...
    Editorial
  15. THE MAKING OF A CANADIAN TUXEDO: The End.

    Over the course of the past 6 months we’ve seen Steven break in his Dry Selvage Steady Eddies in a spectacular way. A...
    Denimopedia
  16. Left a Good Job In the City: Month 3

    In Hälsingland, Mattias is beginning to feel like a farmer. Trying his skills in different fields is proving to be pr...
    Denimopedia
  17. The Making of a Canadian Tuxedo: Month 3

    Only 3 months of wear and we’re seeing results that most people would spend 18 months and fat wad of cash to develop....
    Denimopedia
  18. Left a Good Job In the City: Month 2

    Mattias is not all that satisfied with the results as of yet, but let’s not forget there are 11 more months to go on ...
    Denimopedia
  19. The making of a Canadian Tuxedo: Month 2

    Four weeks in and we’re already seeing results on Steven’s workwear. If you missed the first part of our 12 Month Bre...
    Denimopedia
  20. LEAN DEAN LAUNCH DOWN UNDER pt. 2

    Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
    Editorial
  21. Lean Dean Launch Down Under

    Yesterday, the launch of our brand new fit, Lean Dean, was made official by our team in Australian. There was music b...
    Editorial
  22. Left a Good Job in the City

    Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we  recommend. There really is n...
    Denimopedia
  23. A grand old time in London town

    Fun times were had in London town yesterday! Our friends at Liberty threw a shindig to celebrate an exclusive pre-lau...
    Editorial
  24. Remember to Kiss the Cook!

    Umami Burger is one of our favorite lunch spots. Not only because the food is great, but also because they flip their...
    Editorial
  25. The Making of a Canadian Tuxedo

    Breaking in denim. A long arduous journey, lasting at least 6 months, or that’s what we  recommend. There really is n...
    Denimopedia
  26. The Pronto Denim Carnival 2014

    We love Pronto Denim. And going to their annual Denim Carnival is one of the things we look forward to the most every...
    Editorial
  27. Chnanon Sachdev: International Traveller in All Things Denim

    Thailand loves denim, and the authority on the Thai market is Pronto Denim. Since 2006 they’ve been supplying Bangkok...
    Editorial
  28. Nick Coe: Collector of Stuff, Denim Aficionado, Editor at Heddels

    Nick is the founding editor of every denim head’s go-to online source for denim knowledge, Heddels.com. Even as a kid...
    Editorial
  29. Ruedi Karrer: The One and Only “Swiss Jeans Freak”

    You love denim, but we can assure you; you do not love denim the way Ruedi Karrer does. Under the moniker Swiss Jeans...
    Editorial
  30. Sandra Barenfeld: DJ, Music Lover & Head Honcho at the Jakobsbergsgatan Repair Shop

    When not running our Repair Shop at Jakobsbergsgatan in Stockholm, Sandra is discovering her new hometown. “I’m lovin...
    Editorial
  31. Would you like some fresh herbs with your selvage?

    Our team at Nudie Jeans Paddington strongly believe that being organic and sustainable shouldn’t be limited to just o...
    Editorial
  32. User Stories Live: A Unique Concept Made Even More Unique

    A while back we got word from the team in Barcelona Repair Shop about an interesting project they had going. The proj...
    Editorial
  33. Step into our office, baby

    A while back ou friends at Hypebeast swung by and spent some time at our Headquarters. They talked to Joakim how our ...
    Editorial
  34. Nudie Jeans Travel Guide: Norway

    We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, b...
    Editorial
  35. Daniel Larsson: A connoisseur of the art of living

    Daniel Larsson is our Designer Assistant, a title that he likes because it’s nice, but he would rather call himself C...
    Editorial
  36. Hypebeast Essentials with Joakim Levin

    A while back, our good friends at Hypebeast paid us a visit at the headquarters. They seized the opportunity to pick ...
    Editorial
  37. Nudie Jeans Travel Guide: Los Angeles

    We have our roots in Gothenburg, Sweden. We’re proud of our city and we want to show it to you as much as possible, b...
    Editorial
  38. Swedish Stubbornness On Display

    Our DIY ethos runs through everything we do, like the orange thread in all our garments. Ever since the beginning we’...
    Editorial
  39. Staff Picks: Mawejje Kuddiza

    He knows what looks good and he’s got a firm hand, so we asked him to handpick some of his personal favorites. True g...
    Editorial
  40. In Our Heads: Joey Kallin

    Three weeks ago, Joey Kallin was our Sales-Coordinator, but all of a sudden something amazing happened. Meet one man ...
    Editorial
  41. Pronto Denim Carnival 2013

    Last weekend we went to Bangkok to participate in the Pronto Denim Carnival. It was a long trip with lots of stops. I...
    Editorial
  42. The map of Göteborg

    We have some guests coming in from all over the world this week. As a part of their welcome pack they get a map of Gö...
    Editorial
  43. The 5-years birthday party.

    A fantastic night to celebrate our 5-years birthday at our concept store in Gothenburg! Cold sparkling beverages, liv...
    Brick & Mortar
  44. Denim Ninjas in Sydney

    Last Saturday we had a crazy kick-off party with the denim-ninjas from Carlings and General Pants! You find all photo...
    Editorial
  45. Nudie Jeans and the History of Woad/Guado

    Since ancient times the woad plant has been cultivated and used to make blue dyestuff in many European countries. It ...
    Editorial
  46. HI-JACK THE BLOG

    Hi my name is Maria, I’m the creative director of Nudie jeans, designer and the founder of the brand. Together with j...
    Editorial