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Chnanon Sachdev: International Traveller in All Things Denim

Thailand loves denim, and the authority on the Thai market is Pronto Denim. Since 2006 they’ve been supplying Bangkok with the best denim from around the globe. Earlier this year, Pronto was named one of the world’s best denim stores. We caught one of the founding Sachdev brothers, Chnanon, and asked him about how it all started, what drives him, and what’s up for the future.

– We operate a small store called Pronto. From the beginning we were fortunate enough to have receive great support from everyone we worked with and from our customers. We truly appreciate being in the position we are, and all this have made our work a joy. This doesn’t feel like work to me. I get to travel around, meet interesting people, work with some of the best people in the business, build and manage stores, representing great products and often witness how they are made. I’m living my dream!

– I’m inspired by details. Not just in clothing, but really in everything. When I’m not working I like spending time in the markets. I love to see how things were built, or the story of their purpose or where they came from.

– On November 30th we have the Pronto Denim Carnival coming up. For us it’s surreal. Seeing the people behind some of the most respected brands from around the globe coming together just for that one day, unveiling our collab items. It takes a lot of energy and even more investment but we do it just to see happiness on the faces of people who share this interest. For us it’s really worth it. This is what we live for.

For more info on the Denim Carnival, check out the Pronto Denim Blog!