コンテンツまでスキップ
reused denim Michael
Materials Part 3

Reused Denim

We are using old Nudie Jeans brought in by customers, in different ways.

持続可能性を高め、環境への影響を低減するには、繊維レベルでのコットンのリサイクルが有効ですが、生地自体の再利用は、さらに効果的です。私たちは、お客様から寄せられたセカンドハンドのNudie Jeansをさまざまな形で活用しています。大半はリペアサービスでパッチとして使用しますが、使用済みのNudie jeansの生地を使い、バケットハットなどの新しい商品に転換することもあります。また、回収した商品をRepair Shopでリサイクルジーンズとして再販も行っています。  

reuse-pile

Rebirth: Made with post-consumer recycled Nudie Jeans.

We work with the notion that ‘throwaway’ and ‘jeans’ are two words that do not belong together. Offering free repairs as well as collecting, repairing and reselling second-hand Nudie Jeans, are initiatives which keep us true to our philosophy.

The aim of these initiatives is to keep our jeans in use for as long as possible. But as much as we try, fine tuning our craft and our services on offer, not all jeans cannot be brought back to life. For the Rebirth denim we had to take a different approach by doing the next best thing through recycling the jeans into new garments.

Recycling post-consumer garments can be trickier than it might sound. One needs to have a functional system for collecting garments and equally as important, have control over the fiber content to ensure a high-quality end product. Fortunately for us, the Repair and Re-use initiatives have since long built a foundation for collecting unwanted jeans, and since they are ours we know the fiber content very well. Basically, the idea of repairing and reusing our own products paved the way for recycling them as well.

By mechanical recycling, the collected jeans were cut into pieces, ground to fibers and blended with virgin organic cotton to guarantee durability. After yarn spinning and weaving, we ended up with a 12.75 oz comfort stretch denim which we indigo dyed and subsequently over-dyed black. The finished dry fabric is pitch black and will fade over time revealing the underlying indigo.

Welcome to the Rebirth of your worn and torn Nudie Jeans.

Rebirth image

Garments made with post-consumer recycled Nudie Jeans. The capsule consists of Lean Dean and the limited edition Jerry jacket made with the same post consumer denim. Included in the capsule is the Roy t-shirt made of a recycled and organic cotton blend.