We’re inspired by workwear. So, we’re inspired by you. We’re all in this together you know. This circular thing that is the life of denim. As you break in a pair of dry jeans they become workwear. Workwear that inspires us to make a replica. This means work for our artisans in the laundries. You see the connection? This fantastic machinery, that gets its fuel from our passion for denim and hard work.