Not Just Denim
Nudie Jeans strive to take responsibility for the full range of products.
In our comfort and power stretch denim options, we have included between 1- 3% elastane, which gives the denim a soft and stretchy feeling. When spinning the yarn used to weave the denim fabric, cotton fibers are spun around a thin thread of elastane. The elastane is therefor in the very core of the yarn. Until today we have been using virgin elastane, but we are, together with our suppliers, looking for possibilities of using recycled elastane in the future. During 2018 we used in total 6,899 kg of virgin elastane.
In 2018, we introduced the use of recycled polyester as a main material in a few of our styles. Using more recycled fibers is part of our material strategy as we explore new ways to optimize the use of resources. But the use of polyester also entails the risk of microplastic release. Therefore, we also sell the Guppy Friend washing bag which captures the fibers inside of the bag instead of flushing them out into water systems. In some products, we still use virgin polyester as a complementary fiber, but we are working to be able to only use recycled polyester in the future.
Lenzing’s TENCEL™ Lyocell is currently the most sustainable version of the man-made cellulosic fiber fabric, where lyocell and viscose are other versions of the same material. Lenzing’s TENCEL™ Lyocell production is very sustainable due to the use of a closed loop system for the solvent spinning process. The solvent is recycled and can be reused many times. Nudie Jeans is proud to be working only with TENCEL™ Lyocell as our man made cellulose based fiber and we are exploring different ways to increase the use of the material. We were placed in the leaderboard 100% club for preferred manmade cellulosics in Textile Exchange’s Preferred Material Benchmark for 2018.
Lenzing’s TENCEL™ Lyocell production is very sustainable due to the use of a closed loop system for the solvent spinning process.
Wool is a natural and strong fiber, and its longevity and natural stain repelling properties make it a great material to work with. The fact that airing a wool garment is often just as effective as washing it also allows for sustainable use. Using recycled wool is more sustainable of course, as it decreases the environmental impact of the material. But using recycled wool poses other challenges. Recycled wool has shorter fibers, which must be taken into consideration when choosing the material mix, spinning the yarn and the knitting the fabric in order to obtain a high-quality product that meets Nudie Jeans’ standards.
Throughout Nudie Jeans’ history we have chosen to work with leather because just like denim it is a material that ages beautifully with time. The leather industry presents many challenges with regard to chemical usage, traceability and animal welfare. Therefore, we work with one specific Gold rated supplier, according to The Leather Working Group, in India for our leather jackets. We also believe that a leather jacket can be a sustainable choice if it is used for many years. Out of the 2 leather jacket styles we made in 2018, one is made in semi-vegetable tanned leather. The majority of our leather accessories are made in full vegetable-tanned leather. This is one way of decreasing chemical use in the leather industry, but until we can guarantee that the animal comes from a certified organic farm, we will not define our leather products as sustainable.
In 2018, we stopped using leather patches on our denim and replaced them with a Jacron patch. Jacron is a material made of FSC-labeled cellulose fibers and acrylic polymers. Offering leather free denim was a natural step in Nudie Jeans´ sustainability journey.
All of our buttons, rivets and snap fasteners are made under environmentally safe (EMAS) and transparent conditions by Berning & Söhne in Germany. Our treads come from Coats and zippers comes from YKK and are bought locally by our suppliers in each supplier country. The booklets in the back pocket of each pair of jeans are made in Denmark by A-tex and the paper used is FSC-certified. The woven Nudie Jeans tag and paper waist tag are made in Turkey by A-tex, and the paper bag for underwear is made locally in India with recycled cotton. The Jacron patch is made from FSC-labled cellulose fibers and is produced for Nudie Jeans in northern Italy. In 2018, we were still working with plastic buttons made in Portugal for our shirts and this is something we are working to replace with a more sustainable option in the coming years.